2/19/26: 3x3x3 on Audience Identification and Writing Process

Overview of Step Two in the Three by Three Writing Process

• Focus on audience identification

• Activity for audience identification

• Expectation of limited coverage of slides

Audience Identification

• Importance of anticipating the audience for effective communication

• Individual or partner/group activity format encouraged

Activity Instructions

• Access learning activity titled 'Audience Identification Communication Flow' on Canvas

• Focus on types of communication:

  • Upward communication

  • Downward communication

  • Lateral (or horizontal) communication

• Submit responses via Google Form, even if collaborating

• Time allocated for activity: approximately twenty minutes

Types of Communication

• Upward Communication:

  • Communication that flows from subordinates to superiors

• Downward Communication:

  • Communication that flows from superiors to subordinates

• Lateral (Horizontal) Communication:

  • Peer-to-peer communication

Example Scenario from Activity

• Example: President holds a meeting to inform about new company acquisitions and increased responsibilities for employees.

  • Primary communication type: Downward

  • Secondary communication type if questions are asked: Upward

Submission and Grading Instructions

• Submit personal Google forms

• First question worth two points emphasizes singular correct answer

• Multi-answer questions require a submission of both correct answers if applicable

Note-Taking and Record Keeping

• Importance of keeping a work notebook for anecdotal notes in business contexts

  • Document date, time, speaker, and general content discussed

  • Helpful for validating information used within reports and presentations

Documentation of Sources

• Citing sources for research in APA, MLA, etc. styles generally not expected within internal communications

• Note taking is essential for personalized reference and verification

Drafting Phase in Writing Campaign

• Importance of structuring communications starting with a direct approach unless otherwise stated

• Essential question: What does the audience need to know?

  • Consider the action required from the audience, when to be completed, and how to respond

• Utilize a clear narrative flow focused on main points up front

Research in Communication

• Secondary research predominantly applied, primary research through surveys primarily within marketing roles

• Practical insights on organizational needs and expectations to ensure message clarity

Understanding the Audience Needs

• Recognizing the urgency of communication and consequences of inaction

• Potential for negative responses should include a declaration of actions expected upon no response

• Effective communication considers audience perspective and prior knowledge

Writing Strategy

• Develop concise and clear communication that respects audience’s time

• Utilize active voice: Subject adjacent to verb for engaging content

  • Example: "The dog walked" versus "He walked the dog"

• Aim for direct communication over passive structures

Conclusion and Further Instructions

• Importance of grammar clarity and readiness in professional writing

• Recognizing the difference between passive and active voice in sentence structure

• Keep in mind the necessity of clear audience engagement throughout the writing process.

• Document and prepare for the next class focusing on idea generation for effective drafting.