24/11 Production process
A conglomerate: a larger organisation that has interests spanning across a range of different businesses or industries e.g. Walt Disney Company
Film distribution: the process of making a movie available for viewing by an audience and sustaining it in the marketplace. This includes aspects of marketing & promotion
Multi-media conglomerate: different media forms e.g. Sony makes games & films
Subsidiary: A smaller company owned by a Conglomerate
Horizontal integration: Large media conglomerates consist of a collection of media companies that have been bought as part of both vertical and horizontal integration
Vertical integration: Vertical integration allowed the studios to gather information from both distribution and exhibition points.
Production: Production in media studies is the understanding of the process and steps necessary to complete a media production.
Distribution: distribution means the way media productions are advertised and delivered to audiences.
Cooperate synergy: Two cooperation working together to benefit each other e.g. Disney & McDonalds working together
FILM PROCESS
Production (making); pre-production, production, post-production
Distribution (releasing, including marketing and promotion)
Exhibition (showing)
Example exam question: Discuss the significance of patterns of ownership and control on Black Panther
Production | Distribution |
High revenues/bigger budget- since they have so much money they do not normally need to collaborate to secure funding. Ā Ā | Their large size and power means they have links to related companies/their subsidiaries.Ā The opportunity to synergise (see below). Ā |
They can persuade famous actors to star in the film and film in often exotic locations. Stars also make marketing of a film easier. | A larger audience reach (globally) compared to independent films which draw a niche audience. āBums on seatsā = money at the box office. Ā |
Often have higher production values ā this is due to bigger budgets BUT compared to in the past, where special effects were only possible with big budgets, that is changing. Ā Technology in some ways making it possible to make stunning films on a lower budget (e.g. Juno and Tangerine). Ā | They can use synergy and cross-media convergence to promote e.g.. Games, toys, music... because the conglomerate has a reputation for success and for drawing in audiences. Plus, if it is horizontally integrated it can cross promote within its own companies. Ā More likely to be āmainstreamā films that might have the benefits of merchandising to aid marketing and revenue. |
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