2B Harris and Carman 1983

Article Overview

• Title: Public Regulation of Marketing Activity: Part I: Institutional Typologies of Market Failure

• Authors: Robert G. Harris and James M. Carman

• Published in: Journal of Macromarketing

• Publication Date: 1983

• Volume: 3

• Page: 49

• DOI: 10.1177/027614678300300108

• Access: Available online via SAGE Publications

Key Points

• The article discusses the role of public regulation in marketing activities.

• It examines institutional typologies associated with market failure.

Importance of Study

• The research contributes to understanding how regulations can address marketing inefficiencies.

• It emphasizes the balance needed in regulatory frameworks to protect both consumers and businesses.

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Copyright Information

• © 1983 SAGE Publications. All rights reserved.

• Note that this document is not for commercial use or unauthorized distribution.