Attribution/Dissonance

Attribution

  • Attribution (why ask why?): A decision regarding what caused an outcome or a person’s behavior.

    • * Motivated by need for predictability and control over environment

      • Internal (Personal) Attribution: Attributing cause to something inherent about the person or self.

      • External (Situational) Attribution: Attributing cause to factors outside of the person or self, such as the context or situation.

The Fundamental Attribution Error (FAE)

  • Fundamental Attribution Error (FAE): A tendency to focus on internal (personal) causes while underestimating the impact of situational factors on behavior.

    • Reason for FAE:

      • Perceptual Bias: In a situation, the actor is seen as the "figure" and the situation is seen as the "ground," leading to misattribution of behavior.

Do You Agree?

  • Statements for consideration:

    1. Students will gain more from lectures if they complete the assigned reading.

    2. Wearing a seatbelt significantly decreases the risk of severe injury in car accidents.

    3. Routine dental cleanings every 6 months are effective preventative care.

    4. Consistent condom use reduces the transmission of sexually transmitted diseases.

    5. Budgeting by charging only what can be paid off monthly is a responsible approach.

    6. Having a designated non-drinking driver lowers the likelihood of alcohol-related accidents.

Cognitive Dissonance

  • Cognitive Dissonance: An unpleasant psychological state that arises when thoughts or behaviors are inconsistent with one's attitudes, beliefs, or self-image.

  • Festinger & Carlsmith’s (1959) Study: Investigated dissonance through conditions:

    • Paid $1 to lie

    • Paid $20 to lie

    • Did not lie

Insufficient Justification

  • Insufficient Justification: Engaging in a behavior that contradicts one's self-concept without external justification.

  • Aronson & Mills (1959) Study: Examined dissonance through initiation conditions:

    • No initiation

    • Mild initiation

    • Severe initiation