kin week 4

Core goal of health and fitness professions- improve physical functioning and physical health of individuals and communities 

Communicable disease- infectious                        noncommunicable disease- non infectious 

 Leading killers- cardiovascular disease, cancer, respiratory disease, diabetes 

The high rates of noncommunicable disease results in growth in the health and fitness industry.

1996 surgeon general report- shift in focus from communicable disease to noncommunicable diseases 

Worksite- health promotion programs 

1. Financial reasons 

2. Overall good for the employees and good for business 

Commercial- sale based and retention based 

1. Often offer a range of health and fitness services and even cater to niche markets 

2. Sales based vs retention based 

3. Planet fitness- does a good job balances sale and retention 

Clinical- includes hospitals, outpatient facilities, and sports medicine and physical therapy clinics 

Community- local branches of non prof orgs 

Professions in health and fitness 

Group exercise instructor

• Leader of exercise classes 

• Kin or other health related degree 

• Certified by a nationally recognized org 

• Knowledgeable with dynamic and leadership 

Fitness specialist 

• Or health fitness instructor 

• Not refered to as exercise psychologist bc it refers to a uni instructor 

• Conducts fitness assessments and designs exercise programs that incorporate strength and fitness to get long term results 

• Kin or health degree w certification 

Health and wellness coach

• New career option 

• Requies min of bach degree in kin or another health degree 

• Helps other change their lifestyle to something more healthy

• Teaching behavior change, stress management, relax, weights, and exercise 

• Broader than a personal trainer 

Personal trainer 

• Bach or master in kin or another health degree 

• Certified 

• Artist of the health and fitness profession 

• Works independently or employed at a facility 

Health and fitness director 

• Bach degree in kin, may require graduate degree 

• Experience as health n fitness counselor or personal trainer 

• Visionary who keeps current w field of health and fitness 

• Manages facility service n programs. Hire n traines and provides staff 

Specialty positions 

• Many health and fitness settings incorporate specialty positions 

•  Physical therapist, athletic trainer, sport coach, dietician 

• Graduate education or additional qualifications 

Public health oriented careers- more growth in the last 2 decades of public health careers 

Many kin programs focus more on health promotion roots now 

Master of public health