Travel and Tourism - Summary Notes
- Command words are essential for understanding exam questions.
- Analyse: Examine in detail.
- Assess: Make an informed judgement.
- Compare: Identify similarities and differences.
- Define: Give precise meaning.
- Describe: State the points of a topic.
- Discuss: Write about issue(s) or topic(s) in depth.
- Evaluate: Judge the quality, importance, amount or value of something.
- Explain: Set out purposes or reasons.
- Give: Produce an answer from a given source or recall/memory.
- Identify: Name/select/recognise.
- Justify: Support a case with evidence/argument.
- Outline: Set out the main points.
- State: Express in clear terms.
- Suggest: Apply knowledge and understanding to situations to give ideas.
Reasons People Travel:
- Reasons for travel change with increased transport availability, longer holidays, and affordability.
- Disease, disasters, and war can limit travel.
- Reasons include leisure, business, visiting friends/relatives (VFR), medical, and religious purposes.
Leisure Travel:
- Leisure travel is for pleasure and enjoyment, involving visiting attractions and experiencing breaks from routine.
- Involves relaxation and fun during free time.
- Holidays can be relaxing (beach holidays) or active (adventure and sport).
Nature and Adventure Tourism:
- Nature tourism focuses on the appeal of the natural environment (mountains, lakes, forests, marine environments).
- Adventure tourism involves physically challenging activities in natural environments (rock climbing, white-water rafting, skiing).
Sports Tourism:
- Involves visiting places to enjoy sport as a participant, competitor, or spectator.
- Can include health tourism activities such as jogging or spa treatments.
Culture and Sightseeing:
- Culture includes traditions, art, and architecture.
- Tourists visit to experience new cultures and see cultural attractions.
- Sightseeing involves visiting famous or beautiful sights, both natural and built.
- Social media has increased the popularity of sightseeing tourism.
Special Interest Tourism:
- Tourists pursue hobbies or pastimes on holiday, such as painting or cooking.
Business/MICE Tourism:
- Business tourists travel for work-related purposes, summarized with the acronym MICE (Meetings, Incentives, Conferences, Exhibitions).
- Meetings with colleagues or customers.
- Incentive rewards for excellent work performance.
- Conference or convention attendance.
- Exhibition or trade event visiting.
Visiting Friends and Relatives (VFR):
- Increased due to better transport, more money, more time off, and more family living away from home.
- VFR tourists consume transport, accommodation, and catering services.
Other Reasons to Travel:
- Medical tourism involves traveling for treatment.
- Religious tourism includes pilgrimages to special places.
Key Concept - Change and Development:
- Travel and tourism is changing due to increased time and money, but issues like disease, natural disasters, and security threats impact travel.
Types of Tourism:
- Tourism is providing for the needs and wants of tourists.
- Types: domestic, inbound, outbound; mass, packaged, unpackaged, specialist; short-haul, long-haul; independent travel; sustainable, ecotourism, responsible tourism.
Domestic, Inbound, and Outbound Tourism:
- Domestic: Tourists visit destinations in their own country.
- Inbound: Tourists from abroad visit a country.
- Outbound: Residents of a country travel abroad.
Mass, Packaged, Unpackaged, and Specialist Tourism:
- Mass tourism: Large numbers of holidaymakers travel to the same resort.
- Packaged tourism: Organized by a travel business combining transport and accommodation.
- Specialist tourism: Tourists visit destinations based on particular interests.
Short-Haul and Long-Haul:
- Short-haul: Flights of less than three hours.
- Long-haul: Flights longer than three hours.
Independent Travel:
- Tourism that travellers arrange for themselves, booking components separately.
Sustainable Tourism, Ecotourism, and Responsible Tourism:
- Sustainable tourism: Minimizes negative impact and maximizes benefits to the environment and local people.
- Ecotourism: Visiting natural environments with minimal impact.
The Changing Structure of the Travel and Tourism Industry:
- The industry comprises businesses providing travel and tourism products/services.
Components of the Travel and Tourism Industry:
- Include accommodation, catering, travel agents, tour operators, transport providers, and visitor attractions.
Accommodation and Catering:
- Hotels, guest houses, B&Bs, hostels, caravan parks, street food vendors, takeaways.
Travel Agents and Tour Operators:
- Travel agents sell products and services; tour operators create and sell package holidays.
Transport Providers:
- Provide air, water, rail, and road transport.
Visitor Attractions:
- Natural attractions (scenery, beaches) and built attractions (museums, monuments).
Ancillary Services:
- Additional services such as tour guides, currency exchange, and car/bike hire.
Changes in Industry Structure:
- Industry is becoming more integrated through vertical and horizontal integration.
- Rise of independent travel and dynamic packaging.
- Increasing sustainability awareness.
- More online booking opportunities.
Vertical and Horizontal Integration:
- Vertical integration: Businesses from different components join together.
- Horizontal integration: Businesses from the same component join together.
Key concept - Change and Development:
- Internet and social media have changed booking methods, leading to more independent travel and larger, integrated businesses.
Key concept - Marketing and Management:
- Successfully marketing products and services to customers, including sustainable options, helps protect the environment and economies.
Types of Destinations:
- Destinations vary in scale and are classified into resort towns, city destinations, countryside areas, coastal/island destinations, and purpose-built resorts.
Resort Towns:
- Towns where leisure tourism is the main economic activity (beach, ski, spa resorts).
City Destinations:
- Cities that attract tourists for leisure, business, VFR, and medical reasons.
Countryside Areas:
- National parks and nature reserves protected for natural landscapes and wildlife.
Coastal and Island Destinations:
- Places at the coast or islands with beaches.
Purpose-Built Resorts:
- Theme parks and all-inclusive resorts.
Elements of Destination Appeal:
- Include accessibility, built and natural attractions, sustainable practices, weather/climate, and historical/cultural attractions.
Accessibility:
- Ease of reaching a destination due to transport links (airports, roads, public transport).
Built and Natural Attractions:
- Attract tourists for sightseeing and adventure.
Sustainable Practices and Provisions:
- Ecotourism products and services appeal to responsible tourists.
Weather and Climate:
- Destination weather and seasonal climates are increasingly known and influence travel choices.
Historical and Cultural Attractions:
- Increased online information and desire for sustainable travel have boosted the appeal of historical/cultural sites.
Other Elements:
- Events, leisure activities, MICE facilities, and accommodation/catering.
Different External Customer Types:
- Families, individual tourists, groups, visitors with language and cultural differences, and people with specific needs.
Visitors with language and cultural differences:
- May face communication and cultural challenges.
- Responsible tourists and providers seek to educate about local norms.
People with Specific Needs:
- Include mobility/access needs, sensory needs, and dietary needs.
Mobility and Access Needs:
- Difficulty moving around destinations; addressed through accessible infrastructure.
Sensory Needs:
- Needs of people with sight or hearing difficulties; met through guidance aids.
Dietary Needs:
- Arise from allergies, religious/cultural avoidances, or personal/health choices.
Key concept - Customer Focus:
- The appeal of destinations attracts tourists and is a part of customer focus of the travel and tourism industry.
Definition of trends in travel and tourism
- Trends in travel and tourism are directions of change in travel and tourism, including changes in tourism flow and factors affecting these changes.
Changing Global Tourism Flows:
- Tourism flows are movements of tourists between their places of residence and destinations.
Changing Global Tourism-Generating and Tourism-Receiving Areas:
- Tourism has become global.
- Long-haul destinations are becoming more popular.
- Inland tourism is developing more.
- Tourism-generating areas in Asia and the Pacific are growing.
The COVID-19 pandemic:
- The COVID-19 pandemic led to declining numbers of tourists.
- Overtourism occurred during periods of lower infection rates.
Key concept - Global and growing.
- The COVID-19 pandemic led to a significant change in the previously continuous growth of tourist numbers.
Factors Affecting Global Tourism Flows:
- Factors include economic changes, technological advances, social/demographic changes, and health/security issues.
Economic changes:
- Levels of disposable income.
- Levels of employment and unemployment.
- Measures of national economic strength or weakness, like GDP.
- Currency exchange rates.
- Government investment.
- Infrastructural developments.
Social and demographic changes:
- Age profiles.
- Family structures.
- Attitudes to tourism impacts and changes in people's sustainability awareness.
Health and security issues:
- Disease, unrest, crime, terrorism, pollution, disasters.