Psychological Research Study Guide
1. Core Definitions & Scientific Method
Psychology: A sociobiological science using controlled techniques and systematic, orderly observation to collect data and answer questions.
The Scientific Method Steps:
Ask a Question: Identify a problem from observed phenomena or previous research (e.g., Why are 40% of American adults obese?).
Form a Hypothesis: Translate broad theories into testable predictions.
Collect Data: Select a research design and gather evidence.
Analyze the Results: Process data to evaluate patterns.
Draw Conclusions: Determine if data supports or refutes the hypothesis.
Theory vs. Hypothesis Hierarchy
Theory: Broad, vague ideas too general to be directly verified (e.g., Obesity is caused by the American diet).
Hypothesis: A testable form of a theory (e.g., Obesity results from high sugar consumption).
Operationalized Hypothesis: A highly specific, concrete translation of a hypothesis into measurable terms.
2. Overview of Research Methods
Archival Research: Analyzing pre-existing records or data sets.
Survey Research: Collecting self-reported data from questionnaires or interviews.
Naturalistic Observation: Observing subjects in their natural environment without intervention.
Ethnography: Descriptive research where researchers act as participant-observers.
Case Study: In-depth examination of a single individual or small group.
Correlational Research: Examining relationships between variables without manipulation.
Experimental Research: Manipulating variables in controlled conditions to establish cause-and-effect.
3. Correlational Research
Definition: Identifies whether an association or relationship exists between two factors or variables.
Correlation Coefficient: A mathematical score ranging from -1.0 to +1.0 representing strength and direction:
+1.0 (Perfect Positive): Variables move in the same direction (e.g., as salary increases, job satisfaction increases).
-1.0 (Perfect Negative): Variables move in opposite directions (e.g., as overtime hours increase, sleep hours decrease).
0 (No Relationship): Variables show no predictable association.
CRITICAL RULE: Correlation DOES NOT equal Causation. Finding an association proves nothing about cause-and-effect. Third variables or reverse relationships may account for the connection.
4. Experimental Research
Purpose: Designed specifically to discover causal relationships (cause and effect).
Core Variables:
Independent Variable (IV): The factor directly manipulated by the researcher (e.g., violent vs. non-violent movie exposure).
Dependent Variable (DV): The factor measured to see if it changes due to the IV (e.g., level of aggressive behavior).
Essential Safeguard: Random Assignment is used to assign subjects to either the Experimental (Treatment) Group or the Control Group to eliminate confounding differences between groups.
5. Threats to Validity & Research Bias
Experimental Bias: Factors distorting how the IV influences the DV.
Experimenter Expectations: Unintentional signals or behaviors by the researcher that influence participant actions.
Participant Expectations: Participants altering behavior to align with what they think the study requires.
Hawthorne Effect: The tendency of participants to increase productivity or performance simply because they know they are being observed.
6. Ethics in Psychological Research
Primary Rule: Participant rights, welfare, and safety always come first before research goals.
Harm Prevention: Subjects must be protected from physical and psychological harm.
Informed Consent: Required before participation:
Participants over age 7 must voluntarily assent.
Participants under age 18 require additional consent from a parent or guardian.