TRAVEL ACCOMODATIONS NOTES
Leisure and business segment
SMERF = social, military, education, religious, fraternal (scouts, intermedia, touristica…)
FIT business = free/independence individual travel -> best available rate (bar rate)
Business segment = corporate business (corporate rates)
Individual corporate travel and group corporate travel (a group is considered 10 and above)
Bleisure segment = blending business with leisure
People who stay minimum 7 nights = extended stay segment – 10 rooms, not individuals
Guests that missed their flight = stranded flight guests
Guests that are not showing up to their booking = no show (will be charged if it’s not 6pm cancellation, no refund). It depends on what type of rate you have.
Clients of the property (not travellers!), a client who is dealing with you = travel agency rate
Whole salers = who buys rooms in bulk and then distributes them to their clients/guests
Online travel agency = OTA (know your customers)
There is a loyalty program for the guests. It is important to keep it up.
Food and beverage: food packages (breakfast included or not…). People now are more tended to go outside.
First time guests and repeat guests. Repeat guests = know what they want.
Leisure = they book their trip by themselves, through a travel agent to go for more than one night.
Hotels = deal with travel agencies.
Incentive = award trip organised by the company. Traveller doesn’t need to pay anything. Incentive organisers are looking for unique opportunities
Business = people who travel for their work. The costs are on the company.
Upgrade = you give a premium room type for the price of a normal room type
Upsell = you let the customer pay for a premium room type
Different reasons for travelling: incentives, conventions …
Travel agents, tour operators … are buying the rooms for their clients.
Tour operators sometimes work with travel agents. Tour operators = overkoepelend
Travel agents work under the buying power of tour operators.
Travel management companies = next to the tour operators. They manage travelling.
Tour operators = leisure side.
TMC = travel management company
Trends in Accommodations
Post-COVID travel has shifted focus from bucket-list adventures to meaningful experiences with family and friends.
Popular trends include sustainable practices, personalization, contactless services, and integration of technology (e.g., AI and voice control).
Key Travel Trends
Sustainability: Emphasis on eco-friendly practices.
Hyper-Personalization: Tailored guest experiences.
Wellness Tourism: Focus on health and relaxation.
Bleisure Travel: Combining business trips with leisure activities.
Workations: Working remotely while traveling for an extended period.
Glamping
Fusion of "glamorous" and "camping." Offers luxurious camping with modern amenities like private baths, luxury bedding, and unique experiences in nature.
Features: Close to nature, pest control, and eco-friendly structures.
Examples: Safari tents, treehouses, bubble domes, etc.
Staycation
Taking leisure trips close to home or within one’s country. Became popular during COVID and continues due to sustainability, cost efficiency, and time savings.
Workations and Coworking in Hospitality
Increased demand for facilities like strong Wi-Fi, business centers, quiet spaces, and coworking spaces in hotels.
Appeal: Better work-life balance and creative environments.
The Hotel of the Future
Sustainability will remain central, with innovations focused on local sourcing, personalized services, and using technology for seamless experiences.
Hotel segments
Price level segments
Hotel type segments
Hybrid hotels
Mixed use & integrated hotels
Location -> city hotels, rural hotels, suburban hotels, urban hotels
Target market -> every continent: Asia, North-America …
Some hotels also focus on culture
Why is it important?
It allows you to target a certain consumer group.
It allows you to meet customer needs.
From a career perspective: where do I want to work?
Price segments
Budget segment: 1-2* rating
Location is outside city centre, near airports, along motorway
Usually less than 75 rooms
Offer basic comfort
Usually no yield management, just one price
Small organizational structure
Payment done when you book
Usually part of a larger chain
Usually no restaurant, only vending machine or retail shop
Outsourcing of various services
No night concierge – enter with access code
Each employee has multiple operational tasks
…
Midscale segment: 3-4* rating
Variety of services and amenities of good quality, for midscale price
Simple guest room to maintain quality over time
You should clearly communicate which service you (don’t) offer to avoid disappointment
…
Upscale segment: 4-5* rating
Custom made room, design and furniture
Guests expect privacy, discretion, personalised service
Large organizational structure
Service and guest satisfaction are most important (guest relation department)
24h staffed reception service
Optimized sales via different distribution channels and different partnerships
Deluxe segment: 5* rating
Upper upscale segment
Chain hotel = a hotel, part of a series or a group of hotels operated by the same company or owner. Not an independent hotel.
Example: Grecotel white Palace, Iberostar Paraiso Beach
Hotel chain = an administration company that manages several hotels having the same name/brand but located in different areas (regional, national or international)
Parent company = company owning hotels or hotel chains
An independent hotel affiliates itself to a chain by:
Hard-branded
Hotel takes brand name of the chain and its identity
Soft-branded
Hotel keeps most of its own identity
Not branded
Hotel keeps its individual mane and own identity
Advantages for an independent of belonging to a hotel chain
Sales benefit: returning customers, cross-selling, loyalty system
Yield management: monitor supply and demand, revenue optimisation
Promotions/marketing: enhancing the recognition and reputation
Transparency, uniformity: you know what to expect
More financial power: larger campaigns, prime locations
Advantages for guests
Standardised services and quality, transparency, you know what to expect
Loyalty points and benefits
Identification and differentiation in the mind of the consumer
Disadvantages of belonging to a chain
Lack of independency
You decide against uniqueness
Slower decision-making process, less flexible
Less local embedded
Less individual/personal
Independent/integrated/incorporated hotel group
1 owner (family, company, holding, financial institution)
They own the hotel and the brand
Hard-branded and soft-branded hotels
Diverse portfolio of brands and services
Same standard of comfort facilities and services
Wide exposure, joint promotion, one image, one loyalty program
Can be combined with owned, managed, leased and franchise strategy
Own system for revenue and pricing
Like an administrative company running the hotels
Example: Marriott, Grecotel, Radisson. Riu, Hilton
Highlight => most important!!!
Different types or affiliation hotel chains:
Referral/consortium/voluntary/open/affiliated
Can be branded, soft-branded or non-branded hotels
Membership affiliation
Independent hotels with common (quality) criteria or market position
The chain will promote its hotel members and increases their sales and visibility – benefit in marketing and sales/reservations
Hotels maintain control of business strategy, yield management, amenity offering, design
Usually 5-year contracts
Popular since impact of COVID: provides certainty and back-up, quick expansion worldwide possible
Best Western Hotels and Resorts: franchised agreement-model only, world known brand recognition
Van Der Valk hotels: a Dutch family-owned hotel company, franchise model but mostly run by family members
Leading hotels of the world: soft-branded hotels, yearly membership fee, luxury properties resembling specific criteria, mostly individually owned
Pandix hotel: investment & management group, owning and operating branded and non-branded properties
InterContinental Hotel Groups (IHG)
A multinational that operates as the parent company for several hotel chains
The largest hotel company measured by the number of rooms
HG manages …
Why do Hilton and Marriott have so many brands?
To serve different customer segments
Respond to the needs of certain customers who want the luxury, but want the same services
Rebranding = change brands by moving to a different chain
Or change the brand withing the same chain
Or an independent hotel that turns towards a chain
Or a chain hotel turns independent
-> impact on hotels income and chain income
Boutique Brands
Lifestyle Brands
Soft brand affiliations
Trends in rebranding
With a hotel’s age, it’s less likely to turn from independent to a brand or across brands
Luxury and mid-scale hotels are rebranded more frequently
We found that larger or taller hotels are more likely to change chain affiliation
Larger of taller hotels are less likely to upscale but more likely to downscale
Branding trend: boutique hotel features
Unique, design, centric, one-of-a-kind, not mainstream, create a special felling, character
Best possible location
Personalised service
Small (US: up to 300 rooms, Europe: up to 100 rooms) note: size is no longer an important feature of boutiqueness
Upscale to luxury segment
Boutique hotels create intimacy & leave an emotional impact
History of boutique hotels
Emerged in the US beginning in the 70-80s
Credit for the first boutique hotel => Bill Kimpton -> launched his first Kimpton hotel …
Characteristics of boutique hotels now
Line between boutique hotels and mainstream hotels started to blur
Changing traveller tastes and technology had opened the door for larger brands/chains to follow the boutique hotel model
Boutique and independent hotels started off as synonymous, but that’s no longer the case because every chain has their boutique hotel
Example: W-hotels leading the charge, started recognizing the boutique hotel model as a concept they could adopt. Today W-hotels is part of the …
Branding trend: lifestyle hotels
Are the Next Generation Boutique Hotels
Usually select service, with F&B facilities on site
Midscale to upscale segment
Always with a lounge
Create community-feeling
Local experiences
Branding trend: soft-branded hotel
Individually owned hotel, affiliated to a brand/chain
…
…
Hotel brands trend conclusion
Hotel brands do matter to hotel owners
Rebranding a hotel is common but costly
More hotels are trying to be different and special: they face the danger of ultimately looking the same = convergence
…
Lodging segmentation= lodging divided by category or type, like size, function, target market, etc…
Why is it important:
to target a certain consumer group
to meet customers needs
from a career perspective: where do I want to work?
to obtain licence to operate
two types of accommodation according to the Flemish lodging decree;
room bound: hotel, b&b, holiday home and hostel
site bound: campsite, camper area and hotel park
vacation or holiday home:
tourists have the right to use the whole property
Has a seating area, private cooking facilities, a dining area, private bathroom, a toilet and one or more sleeping rooms.
There are 5 comfort levels
Lockable entrance
The operator or his representative can be reached by tourists staying in the house, during office hours.
Holiday park:
At least 70% of the accommodations are rented out for a short period of time (max 31 days)
The other accommodations or camping places are intended for tourists in transit with their own stay
There are 5 comfort levels
Hostel:
Sleeping quarters for at least 4 guests
Guests can share a sleeping space independently of each other
Per sleeping space there is a locker
There is a common area where guests can meet each other
There is no comfort classification
B&B:
Central = contact with the owner
Is part of the owner’s home or is attached to the owner’s home
Operator or daily 'manager' has his place of residence and domicile at address of the B&B and is permanently available. Tourists are personally welcomed to the B&B by the host.
Tourists have access to space where contact with the host is possible.
max. 15 guest rooms and for max. 32 guests
Breakfast is offered.
Individual bathroom or toilet // or sanitation per 6 sleeping places.
A B&B can have maximum 4 comfort levels.
Guest rooms are always rented as a whole, are lockable rooms, entrance with room number or name.
Camping:
the tourist can camp for a max of 31 day
at least 15% of the total number places are camping pitches
each campsite has also a paved area, place with drinking water tap and a point for waste water
there are 5 comfort levels
Camper/ RV ground:
only camper cars on a camper site
if it is a larger area for 9+ camper: one paved area with drinking water tab and a point for waste water
at least 50% of the places have own electricity connection
there is no comfort level
Hotel:
following the comfort standards and specific minimum operating conditions of the hotelstar union
classification of 1 to 5 stars
hotel segmentation:
business hotel
residential hotel
condotel
airport hotel
casino hotel
timeshare hotel
private residence club
vacation club
landmark hotel
design hotel
motel
hotel <-> resort
convention hotel
Business hotel or corporate hotel:
Caters towards the business segment.
It has meeting rooms some
Close to city center
Expense account travelers
Low weekend occupancy
Residential, aparthotel, all-suites or extended stay hotel:
Apartment with a kitchen
With hotel service
Using hotel type booking system
No fixed contract, usually for a minimum of 5 to 7 days
With maid services
With grocery stores, office space, office equipment, laundry facilities, …
Condotel:
Apartments made into a hotel
Individual apartments with private owners
Provides bigger rooms
All advantages of a hotel (cleaning, food, …)
Hybrid between a condominium and a hotel
It also has a rental option
Located in tourism hotspots
More amenities than a hotel (kitchen, private bathrooms, …)
Unit owner= cooperation, investment company or individual
Unit owner use this as ‘vacation home’ or permanent residence
When owner is not present, apartment can be rented as hotel room via management company
Airport hotel:
Shuttle service, plenty car space
24h room service
Usually bigger hotels (200-600) rooms
Rooms renting also per hour
Focus on the quality of the sleep of the quests
With meeting space
Park & fly option is getting popular
Higher than average OCC rate
Casino hotel:
Focus on revenue for gambling
Excellent hotels, good price value
Many have large meeting space
A lot of group businesses
Shopping+ entertainment+ travel
Entertainment such as nightlife, good dining, theatre and concerts
Timeshare hotel:
Joint owners share a property for fixed 1-2 weeks per year
Payment is made in advance for a fixed number of years
Contract for specific week and unit size
inflexible
usually units in 2-3-4 star resorts or condominium building
private residence club:
a type of timesharing but with ownership
5 star, high end
Luxury stays extras; cat at your disposal, butler service, private chef, nanny, …
3 – 13 weeks
Prime location; beach, ski lift, golf course
A sense of belonging, exclusive experience
Vacation club/ destination club hotel:
Membership, not ownership
Points based system, points as currency
More flexible program
Resort unit in different destinations
Landmark hotel:
Historic building with legacy
Renowned worldwide over centuries
Art deco art and architecture
Grand hotels
Official city landmark hotels
Design hotel:
Focus on visual concept and interior decoration
The appearance is main appeal of the hotel
One-of-a-kind properties, exclusive and luxury
Designed by famous architects
Freeway-motel-moter hotel:
Budget, low cost
A single building of connected rooms
Usually having each room entered directly from the parking area
Next to the highway
Easy accessible
Convention hotel:
Designed to hold meeting or gatherings
For MICE traveler segments
At least 50-80 rooms, possible more than 450 rooms
Often with leisure faculties, full service accommodations
Resort:
All in
People often don’t leave the resort, everything they should need is there
Often in a remote area
They provide stores, entertainment, …
a destination on itself
resort + casino + retail +
entertainment
mega-structures (>3000 rooms)
massive number of activities and
transactions each day
growth strategy via ‘brand
partnerships’ with other hotels, retail,
restaurants, casino, entertainment
companies
various types / prices of rooms
for diverse audience
Mixed use properties= 3 different components combines in 1 property
Benefits:
Exterior energy
“one-stop-shop” experience for guests
opportunity to partner up with a local spa or restaurant group.
provide more experiences to guests
transition your hotel into a lifestyle hub to come back to again and again
allows you to focus on more specific travelers, which can increase sales
performance.
opportunity to sell bundled packages as a whole experience
appeal locals and visitors.
Challenges:
enough capacity to host additional guests
manage the multiple tenants, with respect between tenants & brand integrity
it all looks like one style / one concept;
search for a balance between the activities;
an overall experience, a vision
holistic marketing strategy for all tenants
Cruises
What is a cruise?
Travelling + transportation + accommodation = a floating resort that shows you the world
You see the world, but not in depth.
Advantages of a cruise
No packing and unpacking every day to visit different places
More entertainment, on-board activities
Can change route and avoid bad weather
Easy way to visit multiple destinations over greater distances
Advantages of a hotel
Usually better wifi / internet connection
Lower price entry level
No motion sickness
In average larger rooms / more privacy
Cruise vs hotel
Cruise: 2 main divisions
Marine operation: including deck and engine team
Hotel operation: hotel general manager / director
(including HR, Finance, F&B, Entertainment, Housekeeping, …)
Same roles as in a hotel?
More logistical problems
More departments to manage
Crew live on board
-> sometimes same role but different name
Chief purser: supervising all other departments on board
…
…
Key players in the cruise industry
Carnival
Target group: adults (25 – 54 y)
Largest income from beverages and casino
More than 100 ships
Brands: Carnival Cruise Line, Holland America Line, …
About 20 % of all …
Royal Caribbean Cruises
Target group: 35+ with higher income
+/- 25 – 30 ships
…
Star Cruises Limited
+/- 17-20 ships
Brand: Norwegian Cruise Line
Cruise markets
Mass market
Between 2500 – 6000 passengers
Average cost of $ 99 - $ 195 per day
Middle market
Ships for 750 – 2500 passengers
Average cost of $ 175 - $ 350 per day
Stylish and comfortable
Luxury market
Average cost > $ 300 per day
Smaller ships – about 700 passengers
Superior service and facilities
The luxury market is likely to grow in the coming years. Why?
Luxury ship feels more intimate / private
General income worldwide is likely to increase
More onboard facilities and luxury amenities will drive people
Examples in the luxury market
Hapag-Lloyd
Crystal
Seaborn
Regent Seven Seas
State of the cruise industry
…
The sale of cruises in travel agencies
Cruises still represent a significant portion of travel agencies total revenue
Many people search for information online but ultimately book with a travel agency
People count on expertise for details concerning cabins, prices, special products such as Disney cruise line, …
What is CLIA?
= Cruise Lines International Association
World’s largest cruise industry trade association
CLIA represents and promotes the interests of cruise lines, travel agencies, ports, destinations and various suppliers and business partners that work in the cruise industry
CLIA provides a platform for collaboration between cruise industry stakeholders and works and works to establish and uphold high standards for safety, security and environmental practices within the cruise industry
Cruises and sustainability?
…
Air and water pollution
Waste generation
Fuel spills
Noise pollution
(copy explanation from ppt)
Who are the most enthusiastic cruisers?
Millennials
Source markets
North America remains largest source market
Other markets growing rapidly
Caribbean remains top cruise destination
…
Most popular routes
Caribbean cruises: Bahama’s, DR, Jamaica, Kayman Islands …
Mediterranean cruises: often include stops in cities of ports countries such as France (Marseille), Italy (Genua, Amalfi Coast, …), Spain (Barcelona), Turkey and/or Greek Islands
Alaska cruises: inside passage
Northern European Cruises: Norwegian Fjords, Stockholm, Copenhagen, Sint-Petersburg
…
Some good to know definitions
Back on board time: the latest time you must be on board
Captain’s dinner: one per cruise -> a formal evening where the captain takes a seat in the restaurant and you can talk to him
Cashless system: on the ship you never pay with cash but with a ‘seapass’ -> the means of payment on board
Day at sea: a whole day at sea
Deck plan: the ship’s map
Embarkation port: the port where you embark
Freestyle cruising: a concept where you can choose for flexibility in timetable of the dinner, dress code and table choice
Knot: the speed of a ship
Lido: name of the upper deck
Maiden Voyage: first sailing of a ship
Muster Station: assembly point on a ship during evacuation
Muster Drill: the mandatory safety exercise in which all passengers must participate
Pax: amount of passengers on the ship
Passenger Space Ratio: space per passenger on a ship
Cabins
Inside cabin: a cabin without windows, located on the inside of a ship and is therefore a lot cheaper
Oceanview cabin: outside cabins with a big window or porthole (cannot be opened!!)
Balcony cabins: also known as veranda cabins, have private balconies where passengers can enjoy the fresh air and scenic views
Suite Cabins: …
Family cabins: …
L8
Classification system of hotels
Cultural tourism
the movements of persons who satisfy the human need for diversity, tending to raise the cultural level of the individual and giving rise to new knowledge, experience and encounters. Cultural tourism is commonly associated with education in this way
Traditional accommodations
combination of traditional lodging + authentic cultural experiences based on the traditional way of life of the host community
= “Accommodation facilities, which are built based upon a traditional property with old-fashioned architectural arrangements that provide the country’s traditional cultural experiences to the interests of tourists”.
Difference between European and American system
Copy from ppt
American system: also based on client reviews
European system: based solely on …
European hotel star rating
Advantages
…
The past
Each European country had its own classification system.
Today, as we know it
Classification is not mandatory
Hotel Star Union provides set with rules for European hotels
Know examples of hotels in different star rankings for the exam!
Here are examples for each star ranking:
1-Hotel:* Ibis Budget Hotels
2-Hotel:* B&B Hotels
3-Hotel:* Holiday Inn Express
4-Hotel:* Novotel Hotels
5-Hotel:* The Ritz-Carlton
Lesson 11
Type of agreements
Management agreements
Manchise
Lease
Third party management agreement
Franchise
Hotel business models: who is who?
Owner
Often real estate investment groups
Independent families or entrepreneurs (small business owners)
Hotel chains
Operator
Can be the owner or a hotel management company (example: Pandox)
Is running/operating the hotel
Brand
Hotel business models: today’s landscape
…
‘Soft brands’ and ‘collections’ -> collections = to respond to an extra or another source market
Franchise model = it has to be the same in every place, they apply very strict rules
Example = McDonalds -> the burgers, fries, … taste the same in New York, Melbourne, here in Belgium, … they have to taste the same everywhere in the world
Asset light strategy / trend
What is asset light strategy?
Trend towards asset-light strategy by hotel chains/brands:
= less real estate and owned properties
Example: Airbnb
Why doing this?
Core business of chain/brand: management
Improving profitability: lower operational cost, minimize financial risk
Growth strategy via affiliation in recent COVID pandemic
Quickly expand in new markets, organic growth
[example sweater]
Franchise
…
Franchisor = responsible for marketing
Franchisee = has to follow the rules which are set by the franchisor
…
Luxury hotels are not a fan of franchising model -> they want to control everything, they are not willing to make compromises
Cheaper than management contract.
Management contract
Not only buying property, but also management. You have enough money to outsource the operation.
What if it’s a scam? -> Not possible. All costs are in the revenue.
Manchising
Advantages of a manchising model
A link between a management contract and a total franchising environment
Cost saving compared to long term management contract
Management contract will be turned into a franchising contract, handover of operations to the owner after 2-5 years
Lease agreement
Owner has zero control of how it’s operating.
Third party operator (TPO)
Provide for example technical services, pre-opening services, hotel operations
Can be anybody.
Advantages of working with Third Party Operator (TPO)
TPO’s have often already established relationships with the brands …
…
…
The owner doesn’t have anything to say about the operation of the hotel. The third party manages the hotel. Example: Pandox -> they have real estate, but they also manage hotels that aren’t theirs.
Lesson 12
The document is a presentation for a hotel management course, focusing on learning goals, key performance indicators (KPIs), and operational principles. Here's the summary:
Learning Goals:
Understand and apply operational principles in room division and front office.
Perform KPI calculations related to hotel management.
Comprehend the tasks of various hotel departments (e.g., housekeeping, guest relations, F&B, HR, marketing, accounting).
Key Topics:
Hotel Departments:
Rooms Division, Front Office, Reservations, Housekeeping, Guest Relations, Security, Concierge, F&B, HR, Sales & Marketing, and more.
Key Performance Indicators (KPIs):
Room Nights (RN): Total room bookings over a period.
Length of Stay (LOS): Average duration of a guest's stay, longer stays boost revenue and loyalty.
Occupancy Rate (OCC%): Percentage of occupied rooms; includes overbooking strategies.
Average Daily Rate (ADR): Revenue per occupied room per day.
Revenue per Available Room (RevPAR): Combines ADR and occupancy for overall performance.
Gross Operating Profit (GOP): Total revenue minus operational expenses, indicating profitability.
GOP per Available Room (GOPPAR): A refined measure of profitability, factoring in room availability.
Examples and Calculations:
Explains how to calculate and interpret KPIs like occupancy rate, ADR, RevPAR, GOP, and GOPPAR.
Uses practical examples, such as hotel scenarios and competitive comparisons.
Study Material:
Includes notes from sessions, articles (e.g., coworking spaces in hotels, rating systems), and exercises.
Focuses on European hotel star rating criteria and Flemish Lodging Decree.
Exam Preparation:
Review slides and notes, understand operational concepts, and master KPI calculations.
Let me know if you'd like a deeper explanation of any section or specific examples!
Lesson 13
Flemish lodging decree
The rules differ in different regions.
Simplifies the administrative rules
In effect for those who allow tourists to stay overnight for a fee
Essential: safety and quality
Both for leisure and business accommodations
With / without a comfort classification (stars)
Valid only in Flanders region
Airbnb have to apply to the rules.
Before 2017 -> permit needed for any kind of accommodation
As from 2017 -> registration required at Tourism Flanders
Recognition by Tourism Flanders still possible -> leads to the possibility of receiving more grants
Operators have to comply with all legal obligations such as registration, the basic standards and the operating conditions.
In case of an incorrect star rating or non-compliancy issues (such as not meeting the standard conditions) -> risk of a fine up to …
…
Tourism Flanders
“To develop tourism in and to Flanders-Brussels in a sustainable way”
Make the tourist offer in Flanders more attractive
Actively promote Flanders to attract more visitors
Stimulate the further professionalisation of the sector in order to ensure a quality offer for visitors
Tourism for all
Part of Tourism Flanders
[only know what it is in short]
Travelling should and will become a basic human right.
Basic Operational conditions for all room-bound accommodations
All amenities and facilities are well maintained, hygienic, function well and are free of defects
Truthful and faithful promotion
Information
…
…
Sleeping space(s) – most important
Beds with mattresses and pillows (or similar)
Provision for laying or storing clothing
Can be darkened
Sufficient electrical lighting
Min. 1 free electrical socket per sleeping area
Sanitation area must be lockable
Staying tourists should be able to take advantage of:
Toilet
Shower or bath
Washbin with mirror and free electrical wall socket
…
Characteristics / specific conditions of a vacation home
Tourists have a personal right over the use of the entire property/home
Has a seating area, private cooking facilities, a dining area, private bathroom, a toilet and one or more sleeping rooms
…
Characteristics / specific conditions of a holiday park
At least 70 % of the accommodations are rented out for a short period (max. 31 days)
The other accommodation or camping places may be intended for tourists in transit with their own stay (towing caravan, camper, tent, …) or for permanent stay-over tourists (ex: in their mobile home or having bought a bungalow of their own)
There are 5 comfort levels
Characteristics / specific conditions of a hostel
Sleeping quarters for at least four guests
Guests can share a sleeping space independently of each other
…
Characteristics / specific conditions of a B&B
Central = contact with the owner / operator / host !
Is part of the owner or operator’s home, or building attached to the home
Operator of daily ‘manager’ has his place of residence and domicile at address …
…
Characteristics / specific conditions of a camping
The tourist can camp (with tent, camper, trailer caravan) for a max. of 31 days
At least 30 tourists camping pitches / at least 15 % of the total number places …
…
Characteristics / specific conditions of a camper / RV-ground
Only camper cars (aka RV’s) on a camper site: caravans, camper vans, camper trailer
If it is a larger area for + 9 campers: one paved area with drinking water tap and point for discharging waste water
…
Lesson 13 part II
KPI’s
Quantifiable measurements
“prediction for the near future”
How is the hotel doing?
RN = room nights
LOS = average length of stay
OCC % = occupancy rate
ADR = average daily rate
RevPAR = revenue per available room
GOPPAR = gross operating profit per available room
Room nights
example: “I book holiday for 7 days to Greece”
= 6 RN
example: “This group booked 60 rooms, all are staying for 5 nights”
= 300 RN
Lengths of stay
ALOS = Average Length Of Stay
ALOS = Total room nights / total number of bookings
Increase LOS?
Set a minimum LOS, higher one-night price, additional nights free
Why?
Longer LOS gives higher revenue, higher loyalty, can overcome lower demand days
Occupancy rate
OCC = (number of occupied rooms / number of available rooms) * 100
Occupancy rate per night (%) …
Average daily rate
ADR = room revenue / number of rooms sold
The average daily rate (ADR) measures the average rental revenue earned for an occupied room per day
Shows operating performance of a hotel: higher is better
Easy to compare
Increase ADR with pricing strategy
Boost price per room
Sell more expensive room types
Simple, but limited use. Why?
It doesn’t take the costs in count
Why lower in 2021? -> COVID
Why higher in 2022? -> inflation, more demand, recover from COVID
GOPPAR
GOPPAR = (total revenue – gross operating expenses) / total number of available rooms
Best indicator overall hotel performance
RevPAR
RevPAR = (total room revenue / total number of available rooms) – ADR * occupancy rate
Limited use
A GOOD MANAGER COMBINES KPI’S IN A HOTEL!!!
Revenue management
Revenue management = increase profitability, set prices
Rack rate (basic price of a room without any reductions) <-> reduced rates
Seasonality
Allotment = block of pre-negotiated carrier seats or hotel rooms which have been bought out and held by a travel organiser <-> freesale
Overbooking
Key Takeaways guest lecture sustainability
Sustainability is a responsibility, not a competition.
Businesses need to adapt to survive in a sustainable way.
Renovating hotel rooms may not be sustainable; focus on giving new life to old items.
Education and guest involvement are crucial for successful sustainability initiatives.
The lecture emphasized the importance of regulation, environmental policy, and innovative solutions in addressing sustainability challenges in the tourism and hospitality industry.
Innovative Solutions sustainability guest lecture
Smart room controls for heating, cooling, light, and blinds
Property management systems to centralize data
"Go Green" index for measuring sustainability
Solar panels on parking lots for electric vehicle charging
Water-saving campaigns and guest education
Flashcards: Glamping & Camping by Joker
Q: What is Joker?
A: A pioneer in sustainable tourism since 1981, specializing in adventurous group tours, individual travel, and flight brokerage.
Q: What are Joker's unique offerings?
A: 17 ViaVia Travelers Cafés, ViaVia Travel Academy (SDG-Voice), and hiking holidays through Anders Reizen.
---
Glamping in the USA
Q: What defines glamping?
A: Luxurious camping experiences with hotel-like comforts, often romantic, eco-friendly, and Instagrammable.
Q: Name some popular glamping trends.
A: Safari tents, yurts, vintage Airstreams, tipis, and high-end tents with unique culinary and stargazing experiences.
Q: Why is glamping popular?
A: Combines comfort with outdoor experiences, appeals to Millennials and couples, supports sustainability, and offers nostalgia.
Q: What is \"Under Canvas\"?
A: A mid-scale luxury glamping chain with locations near National Parks, offering safari and deluxe tents.
---
Camping and Campervans
Q: What are some camping options in the USA?
A: National and State Parks, commercial campgrounds, private stays (e.g., Hipcamp), and boondocking.
Q: What is boondocking?
A: Camping without hookups, often in public lands or places like Walmart and National Forests.
Q: Name popular campervan rental services in the USA.
A: Escape Campervans and Cruise America.
Q: What are the advantages of campervan travel?
A: Nomadic lifestyle, flexibility, and proximity to nature.
---
Camping in Europe
Q: How is camping different in Europe compared to the USA?
A: More official campgrounds, camper parks, and local stays like Campspace and Homecamper.
Q: What is Goboony?
A: A platform for renting campervans in Belgium, akin to Airbnb for campers.
---
Sustainability in Camping
Q: How does Joker promote sustainable camping?
A: By offering eco-tips, supporting local economies, and encouraging slow travel and excursions.
Q: What is the future of sustainable camping?
A: Electric campers and evolving eco-friendly practices.
---
Key Travel Trends
Q: What are current glamping and camping trends?
A: Wilderness tourism, celestial escapes, glampervan journeys, slow travel, and mindful tourism.
Q: Why is glamping appealing to tour operators?
A: Easy to market, fun for families, Instagram-friendly, and offers higher customer satisfaction.
---
Would you like these organized into a separate document?