Week_7-2

Introduction to Spatial Analysis Research

Research Objectives

The main objective of spatial analysis research is to present systematic analysis cases of spatial phenomena and to explain the necessity of humanities literacy through such analysis. Analyzing spatial phenomena is essential for understanding our society and environment and can be applied across various fields.

Learned Content

• Corporate Value

• Location Feasibility

• Spatial Distribution and Spread of Diseases

Corporate Value and Location Feasibility

Definition of Value Platform

• Value Platform: A concept that encompasses a company's core values and marketing points to effectively convey these to consumers. It emphasizes the importance of a company's method of delivering value and matching market strategies.

Examples of Corporate Value

• Volvo: Promotes a safe vehicle image by focusing on safety and reliability as core values.

• 3M: Emphasizes product quality and value by providing innovative solutions.

• Korea University: Clarifies its educational philosophy through its official slogan 'Freedom, Justice, Truth', aiming to realize humanities values.

• Apple: Builds a luxurious consumer image on premium quality and innovation.

Comparison of Locations and Values: Starbucks vs. Ediya Coffee

• Starbucks: Targets high-income groups by focusing on a premium brand image and expensive neighborhoods (e.g., Gangnam). Starbucks locations in Seoul are concentrated in areas with high salaries and population flow.

• Ediya Coffee: Offers products at a lower price point and is located in relatively lower-cost areas, broadening the consumer base.

Coffee Consumption Statistics

On average, Koreans consume 377 cups of coffee per year, and the overall coffee market is rapidly increasing. Seoul is established as the city with the highest number of Starbucks stores in the country.

Spatial Distribution and Spread of Diseases

Definition of Malaria

• Malaria: A contagious disease transmitted by mosquitoes, causing numerous deaths annually. While it used to be widespread, modern epidemiological changes have led to varying patterns of occurrence by region.

Analysis of Past and Present Occurrence of Malaria

• Spread of Malaria in South Korea: Initially, malaria disappeared, but has recently re-emerged due to frequent occurrences among soldiers, especially in relation to the regional situation in North Korea.

Analysis of Related Variables

• Analyzes the impact of variables such as residential area, proximity to military demarcation lines, and health budget on the incidence of malaria.

Results of Spatial Model Analysis

• Increased incidence rates of malaria are observed in low-cost areas, particularly among the younger population.

• Health budgets: The greater the health budget, the lower the incidence rate tends to be in that area.

Conclusion and Humanities Literacy

All spatial phenomena reflect human characteristics; therefore, not only quantitative approaches but also humanities literacy is needed. The importance of humanities imagination is emphasized through various cases, and future research should discuss how humanities literacy can be utilized.

Closing Remarks

The lecture has ended, and preparations and reference materials for the next lecture should be secured in advance.