Monthly STAR Report Overview

  • Report ID: STR # 123456

  • Created on: October 17, 2017

  • Hotel Name: [Hotel Name]

  • Month: September 2017

  • Currency: US Dollar

  • Contains competitive set data excluding the subject property

Table of Contents

  1. Monthly Performance at a Glance

  2. STAR Summary

  3. Competitive Set Report

  4. Response Report

  5. Day of Week & Weekday/Weekend

  6. Daily Data for the Month

  7. Segmentation at a Glance

  8. Segmentation Occupancy Analysis

  9. Segmentation ADR Analysis

  10. Segmentation RevPAR Analysis

  11. Segmentation Index Analysis

  12. Segmentation Ranking Analysis

  13. Segmentation Day Of Week - Current Month

  14. Segmentation Day Of Week - Year to Date

  15. Segmentation Day Of Week - Running 3 Month

  16. Segmentation Day Of Week - Running 12 Month

  17. Additional Revenue ADR Analysis (TrevPOR)

  18. Additional Revenue RevPAR Analysis (TrevPAR)

  19. Segmentation Response Report

  20. Help

Monthly Performance at a Glance

  • Property Details

    • Hotel Name: [Hotel Name]

    • Address: [Street Address, City, ST Zip Code]

    • Phone: [Telephone]

    • STR #: 123456

    • ChainID: ABCD

    • Management Company: [Management Company Name]

    • Owner: [Owner Company Name]

  • Performance Metrics:

    • Occupancy (%) Sept 2017: 67.9

    • Competitive Set Occupancy (%): 74.1

    • Index (MPI): 91.6

    • ADR (Average Daily Rate) Sept 2017: $132.23

    • Competitive Set ADR: $110.15

    • Index (ARI): 120.1

    • RevPAR (Revenue per Available Room) Sept 2017: $89.84

    • Competitive Set RevPAR: $81.67

    • Index (RGI): 110.0

Monthly Competitive Set Data Excludes Subject Property

September 2017 vs. 2016 Percent Change (%)

  • Occupancy:

    • My Property: +2.7

    • Competitive Set: -0.3

    • MPI: +3.0

  • ADR:

    • My Property: -7.6

    • Competitive Set: -0.9

    • ARI: -6.8

  • RevPAR:

    • My Property: -5.1

    • Competitive Set: -1.1

    • RGI: -4.0

STAR Summary - My Property vs. Competitive Set and Industry Segments

  • Metrics Summary

    • Occupancy (%):

    • My Property: 67.9 (Current month), 71.4 (Year to Date)

    • Market: 68.1 (Current month)

    • Market Class: 67.0 (Current month)

    • Supply Current Month % Change: [provide current percentage changes]

    • Average Daily Rate (ADR):

    • My Property: $132.23 (Current month)

    • Market: $102.68 (Current month)

    • Market Class: $143.05 (Current month)

    • Revenue per Available Room (RevPAR):

    • My Property: $89.84 (Current month)

    • Market: [Market RevPAR Metric]

    • Market Class: [Market Class RevPAR Metric]

Competitive Set Report

  • Occupancy % from previous years (2015, 2016, 2017):

    • My Property: 79.7 (2016), 65.9 (2017), 66.1 (Sept 2017)…

    • Competitive Set: [similar metrics of competitors]

  • Ranking & Change:

    • My Property: Current ranking vs competitors: [provide rankings and changes]

Response Report

  • Events Impacting September 2017:

    • Eid al-Adha: September 1st

    • Labor Day: September 4th

    • Hurricane Irma: September 10th - Landfall

    • Rosh Hashanah: September 21st

    • Yom Kippur: September 30th

Daily Data for the Month

  • Occupancy Data Example:

    • September 1: My Property 56.9% vs Competitive Set 73.0%

    • Days of September and occupancy values for My Property and Competitive Set shown in a table format.

Segmentation at a Glance

Type

My Property

Competitive Set

% Change

Index

Transient

43.7%

55.1%

-17.6%

79.2

Group

8.6%

11.4%

-34.4%

75.4

Contract

15.7%

7.6%

0.0%

205.8

Total

67.9%

74.1%

2.7%

91.6

Additional Revenue ADR Analysis (TrevPOR)

  • Monthly Average Revenue per Room (TrevPOR):

    • My Property:

    • Room: [details]

    • F&B: [details]

    • Total: [calculation results]

    • Comparative metrics against Competitive Set for guestrooms, F&B, Other Revenue, Total.

Additional Revenue RevPAR Analysis (TrevPAR)

  • For September 2017:

    • My Property total revenue per available room: $[amount]

    • Comparative metrics against Competitive Set.

Segmentation Response Report

  • Events of Importance (September 2017 events alongside historical events from previous years)

Glossary and Contact Information

  • For complete definitions of terms used in STR, visit [link to glossary].

  • Contact information for support concerning STR STAR Report, including emails and telephone contacts listed explicitly based on geography.

Statistical Analysis

  • Analyses of monthly performance trends for occupancy, ADR, and RevPAR indices presented with computation methods and graph formats showing historical performances against competitors.