Przygotowanie sie na egzamin

Customer research

product price place and promotion

apedix 3 has 7 questions

light or no question on digital - identify a channel

marketing channels - def on there, distribution/place strategy

Few math based problems

push/pull strategy know when to use:

• Push strategy: Used when the goal is to push product through the distribution channels to the end consumer by promoting it to retailers and other intermediaries.

• Pull strategy: Used when the goal is to create demand at the consumer level, enticing customers to seek out a product and prompting retailers to stock it.

push - taking product and pushing it into your channel, availability

pull - attract customer into your brand.

Benefit of swot: starts with having the right people in the room

Swot analysis is always at the beginning not at the end.