SEO+For+Beginners

Session Overview

  • Title: SEO For Beginners

  • Instructor: Vishal Padghan (Great Learning)

Offerings Of This Live Session

  1. What is Digital Marketing?

  2. Types Of Digital Marketing

  3. What and Why SEO?

  4. Types Of SEO

What Is Digital Marketing?

  • Definition:

    • The use of electronic medium or digital media (primarily the internet) to market products for business.

    • Focus on understanding customers and reaching out to them online.

Why Digital Marketing?

  • Change Over Time:

    • Comparison between traditional marketing methods and digital marketing.

    • Discussion on the impact of digital marketing in the modern environment.

Types Of Digital Marketing

  • Key Types Include:

    • Public Relations

    • Automated Marketing

    • Affiliate Marketing

    • Pay Per Click (PPC)

    • Content Marketing

    • Social Media Marketing

    • Search Engine Optimization (SEO) / Search Engine Marketing (SEM)

What Is SEO?

  • Definition:

    • SEO (Search Engine Optimization) is the practice of increasing both the quantity and quality of organic traffic to a website.

Why SEO?

  • Importance of SEO:

    • Keywords Usage: Essential for visibility in search engines.

    • Competitor Content: Understanding competitor strategies can enhance performance.

    • Link Building Practices: Addressing poor link building is crucial.

    • Webpage Load Time: Critical for user experience and SEO performance.

Types Of SEO

  • Key Types Include:

    • On-Page SEO: Optimization of individual web pages.

    • Off-Page SEO: Optimization strategies implemented externally to enhance website's visibility.

Additional Topics

  • Keyword Research: Critical for effective SEO strategies.

  • Popular Cloud Service Providers: Overview and relevance to digital marketing.

  • Question and Answer Time: Interactive session to clarify doubts.

Closing

  • Thank You Note:

    • Acknowledgment and appreciation for participation.