VM KSA Huddle
Page 1
MAJID AL FUTTAIM ANF/HCO 2024 1
Page 2
Ramadan Launches
Launched Ramadan window on March 5 for Abercrombie stores.
Updated Ramadan Window on March 24 to reflect customer preferences during Eid.
Ramadan promotions contributed 7.7% of total store sales.
Launched Eid window on April 7 for Abercrombie stores, contributing another 7.7% to total store achievement.
Launched Lemon collection for summer season on June 10, accounting for approximately 10% of store sales.
Page 3
BTS and National Day Promotions
Launched BTS campaign on July 14 for Abercrombie kids stores.
National Day window launched for Hollister stores on September 12, a week before promotion.
National Day window also launched for Abercrombie stores on September 12, synchronized with Hollister stores.
Page 4
Holiday Promotions
Holiday window for Abercrombie and Hollister stores launched on November 18, a week prior to White Friday promotion.
Page 5
Launches ANF 5 phone by MAJID AL FUTTAIM
Page 6
Floor Set Launches
Completed 14 floor set launches for Hollister and Abercrombie stores, which include mid- and end-of-season sales.
Total of 84 floor set launches conducted across all stores.
Page 7
Style of the Week
Introduced 25 "Style of the Week" updates in stores, totaling 150 updates across all stores.
Page 8
Signage Storage Solutions
Constructed cabinets for storing banners, aiming for cost efficiency at 600 riyals per cabinet.
This strategy aims to reduce printing costs for the following year.