NATURE OF MANAGEMENT

1. Management as an Art

  • Art = practical application of knowledge + personal skill

  • Management involves creativity in handling people and situations

  • Managers use experience, intuition, and innovation

Features:

  • Practical knowledge

  • Personalised application

  • Result-oriented

👉 Example: A manager motivating employees differently based on personality


2. Management as a Science

  • Science = systematic body of knowledge based on principles

  • Management has established principles (like unity of command, division of work)

Features:

  • Systematic knowledge

  • Principles based on observation

  • Cause-effect relationship

👉 But not exact like physics → human behavior is unpredictable


3. Management as a Profession

  • Profession = specialized knowledge + formal training + ethical code

Management shows:

  • Growing professionalisation (MBA, BBA, etc.)

  • Ethical practices in companies

But not fully a profession because:

  • No compulsory degree

  • No universal governing body


4. Management as a Process

Management is a continuous process of:

  • Planning

  • Organising

  • Staffing

  • Directing

  • Controlling

👉 These functions are interrelated and ongoing


5. Management is a Group Activity

  • Requires coordination of people working together

  • Works towards common organisational goals


6. Management is Goal-Oriented

  • Focuses on achieving specific objectives efficiently


7. Management is All-Pervasive

  • Present in all organisations: business, government, school, home


8. Management is Multidimensional

Includes:

  • Management of work

  • Management of people

  • Management of operations


9. Management is a Continuous Process

  • Never stops

  • Functions keep repeating


10. Management is a Dynamic Function

  • Adapts to changing environment (technology, market, society)


11. Management is Intangible

  • Cannot be seen but results can be observed (success, growth, profits)


SIGNIFICANCE OF MANAGEMENT

1. Achieving Group Goals

  • Helps in setting and accomplishing organisational objectives


2. Increases Efficiency

  • Uses resources (money, time, effort) optimally

  • Reduces waste


3. Creates a Dynamic Organisation

  • Helps organisation adapt to change

  • Encourages innovation


4. Achieving Personal Objectives

  • Employees satisfy needs (salary, recognition, growth)


5. Development of Society

  • Generates employment

  • Improves standard of living

  • Contributes to economic growth


6. Coordination of Activities

  • Brings harmony between different departments


7. Optimum Utilisation of Resources

  • Ensures best use of:

    • Human resources

    • Financial resources

    • Physical resources

🔄 COORDINATION (ESSENCE OF MANAGEMENT)

🔹 Meaning of Coordination

  • Coordination is the process of synchronising the activities of different departments and individuals

  • Ensures all efforts are directed towards common organisational goals

👉 In simple terms: “Bringing unity of action”


🔹 Definition (Exam Ready)

  • Coordination is the force that binds all functions of management together


🔹 Features of Coordination

1. Integrates Group Efforts

  • Combines individual efforts into a unified whole

  • Avoids duplication and conflict


2. Ensures Unity of Action

  • All departments work in harmony

  • Prevents misunderstandings


3. Continuous Process

  • Required at all levels and all times

  • Not a one-time activity


4. All-Pervasive Function

  • Needed in every organisation and at every level

  • Top, middle, and lower management


5. Responsibility of All Managers

  • Every manager ensures coordination within their department


6. Deliberate Function

  • Managers consciously try to coordinate efforts

  • Not automatic


🔹 Importance of Coordination

1. Growth in Size

  • Large organisations need coordination to manage many employees


2. Functional Differentiation

  • Different departments (HR, Marketing, Finance) have different goals

  • Coordination aligns them


3. Specialisation

  • Experts focus on their own tasks

  • Coordination ensures they work towards common goals


🔹 Coordination vs Cooperation

Basis

Coordination

Cooperation

Meaning

Organised effort

Willingness to help

Scope

Wider concept

Narrow concept

Requirement

Essential for management

Voluntary

Relationship

Coordination requires cooperation

Cooperation alone not enough


🔹 Coordination as the Essence of Management

  • Coordination is present in all functions:

    • Planning → aligning goals

    • Organising → structuring tasks

    • Staffing → placing right people

    • Directing → guiding employees

    • Controlling → ensuring alignment

👉 Without coordination, management functions become ineffective