b) Shut-down points

c) short-run and long-run shut-down points: diagrammic analysis


in the short-run…

  • if the selling price < AVC

    • the firm cannot cover the AFC…

    • is making a loss…

    • and should shut down


in the long-run…

  • if the selling price < ATC

    • the firm cannot cover the ATC…

    • is making a loss…

    • and should shut down