QUIZ 2.

NAME: AGASANG, MARY JANE D. SUBJECT: ETHICS

LEVEL & SECTION: BSHM 1-5.

1.) As a business student, do you agree that the terminal values can provide clear purposes to the organization? Explain your side.

Whether in management or personality, I believe that terminal values give an organization its reason for existing. Terminal values are the ends or goals that one wants to achieve, and they define an entity’s general policy, day-to-day practices, and decision-making processes. Without them, a company is like a ship without a destination, just wandering aimlessly in the ocean of the marketplace.

Speaking of people and behavior, terminal values, such as desire for accomplishment, family security, self-respect, wealth, and recognition give a working environment its culture. The management and staff have a shared set of rules regarding what they want to accomplish in their work. They form the organization’s culture by giving it a common goal that all members strive to achieve. A company that values recognition and accomplishment will most likely have a culture of aggressive growth and innovative development. In contrast, an organization that prioritizes family security will have policies that promote a good work/life balance among its staff. People use these ends to guide their behaviors, making them key elements in an entity’s success.

As a business student, and someone who studied Fundamentals of Accountancy, Business, and Management 2 and Business Finance in Senior High School ABM, I know that financial statements have their own definition for the word terminal value. According to my studies, terminal value refers to the value of an entity at the end of a specific period. It is essentially the amount at which a business can be bought or sold beyond the point of projection. I believe that the two definitions complement each other and have a close relationship with one another.

The ultimate ends, or the ethical objectives, of a company’s leadership have a significant impact on how its finances and cash flow will behave. A business that puts integrity and long-term development as its primary goals will have a different financial strategy than one that prioritizes growth and free cash flow. The former will most likely have a stable capital structure and policies that promote sustainable profitability, while the latter will have a strategy aimed at maximizing its cash flow. In addition, an entity cannot have a high terminal value if it does not have a profitable and sustainable business model, as there will be nothing to attract buyers. This profitability stems from the people in the company, and their individual terminal values, which then form the culture and strategy of the entity.

In summary, I believe that terminal values give entities their reason for existing. They tell an organization where it wants to go, enabling its leadership to make the right financial and strategic choices, and providing its employees with a sense of direction and meaning in their work.

2.) Why an instrumental value will lead to a potential manipulation?

An instrumental value can lead to potential manipulation when behaviors and traits are used as tools rather than with genuine ethical intent. Values such as honesty, loyalty, and obedience, while vital for achieving goals, may be weaponized for control, inhibiting independent thought and honest communication. In a work environment, strict obedience can pressure employees to accept poor conditions and suppress frustration. Loyalty, too, can be manipulated by managers to guilt employees into sacrificing personal interests. Consequently, instrumental values, rather than reflecting true character, transform into strategic tools for manipulation, enabling unfair advantages for individuals and organizations.

3.) How a company can enhance the reputation and long term brand value?

A company builds a brand reputation by making sure its core purpose matches what it does every day. It focuses on terminal values that show what the company stands for and how it behaves. When a company puts responsibility customer well-being and environmental sustainability at the heart of what it does it creates a real identity. This kind of identity connects with people in a way. It turns customers into loyal supporters who stay with the brand even when things get tough or competition grows.

To keep this brand value over time the company must live by values such as integrity, transparency and accountability. These values need to be part of every level of the organization. When a company shows these values through actions, not just words trust grows among the public. That trust becomes especially important during times of crisis. A company that acts honestly and responsibly is more likely to weather storms without losing its standing.

Inside the company a positive culture that supports employee growth makes a difference. When employees feel valued and are given chances to grow they do work. This leads to products and better customer service. Happy customers return again and again because they know what to expect. Quality and care. That satisfaction keeps sales steady. With cash flow the company can invest in new ideas and stay ready for changes in the market.

This cycle. Values, trusted actions, happy employees, satisfied customers. Helps preserve the worth of the business. Building a brand reputation isn’t something you do once. It’s a journey. It takes a purpose, ethical behavior and real commitment, to delivering value to employees, customers and investors. Every single day matters.