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What is a Survey Questionnaire?

• A survey questionnaire is a data-gathering tool intended to collect data, views, opinions, and information from individuals or groups.

• It consists of a set of questions used in surveys to gather necessary information that benefits people and the community.

Types of Survey Questionnaires

1. Open Ended Question

• Requires respondents to type their answers into a comment box without preset answer options.

• Example: "What changes would this company have to make for improvement?"

2. Closed Ended Question

• Provides a question prompt with a list of possible responses for respondents to choose from.

• Allows for narrow or single-word responses.

3. Multiple Choice Question

• The most popular survey question type, allowing respondents to select one option from a defined list of answers.

• Example: "What is your favorite pizza topping?"

  • a. pepperoni

  • b. cheese

  • c. beef

  • d. pineapple

• Important to clarify if respondents should pick one or several options. Using the phrase "of the following" can help make questions clearer.

4. Rating Scales

• Displays a range of answer options (e.g., 0-100, 1-10).

• Example: "How likely is it that you would recommend this company to a friend or colleague?" with a scale from Poor to Excellent.

5. Likert Scale

• Gauges opinions or feelings, often asking respondents to agree or disagree with statements.

• Example: Evaluating brand experience with statements and responses ranging from "Strongly Disagree" to "Strongly Agree."

6. Matrix Question

• A series of Likert scale or rating scale questions presented in a grid format.

• Example: Satisfaction ratings for multiple aspects of a service like in-flight experience.

• When writing matrix questions, ensure topics are clearly differentiated, keep text brief, and help clarify with introductory text.

7. Demographic Question

• Gathers information about a respondent's background, including income level.

• Example: Gender, date of birth, ethnicity, race, and country of birth options in a survey.

8. Ranking Question

• Asks respondents to order answer choices by preference.

• Example: Rank your favorite social media platforms from 1 to 5.

• Important to explain how respondents should indicate their choices and clarify ranking scales.

9. Pre-test and Post-test

• Establishes a cause-and-effect relationship, often used in quasi-experimental research.

• Example: In educational settings, a teacher administers a pre-test, applies a teaching method, and follows up with a post-test to assess knowledge changes.

• Steps include random assignment, pre-testing, treatment application, post-testing, and analysis of results.

Do's and Don'ts in Writing Survey Questions

Do's

• Keep questions simple.

• Insert screening questions when needed.

• Use appropriate design for your survey.

Don'ts

• Don't underestimate the importance of clear goals.

• Avoid overlooking possible answers.

• Ensure clarity to prevent misunderstandings with the questions.

Survey Questionnaire Format

• Include a short introduction about the purpose and data privacy (Data Privacy Act).

• Structure questions starting with demographics and followed by survey types.