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What is a Survey Questionnaire?

  • A survey questionnaire is a data-gathering tool intended to collect data, views, opinions, and information from individuals or groups.

  • It consists of a set of questions used in surveys to gather necessary information that benefits people and the community.

Types of Survey Questionnaires

1. Open Ended Question

  • Requires respondents to type their answers into a comment box without preset answer options.

  • Example: "What changes would this company have to make for improvement?"

2. Closed Ended Question

  • Provides a question prompt with a list of possible responses for respondents to choose from.

  • Allows for narrow or single-word responses.

3. Multiple Choice Question

  • The most popular survey question type, allowing respondents to select one option from a defined list of answers.

  • Example: "What is your favorite pizza topping?"

    • a. pepperoni

    • b. cheese

    • c. beef

    • d. pineapple

  • Important to clarify if respondents should pick one or several options. Using the phrase "of the following" can help make questions clearer.

4. Rating Scales

  • Displays a range of answer options (e.g., 0-100, 1-10).

  • Example: "How likely is it that you would recommend this company to a friend or colleague?" with a scale from Poor to Excellent.

5. Likert Scale

  • Gauges opinions or feelings, often asking respondents to agree or disagree with statements.

  • Example: Evaluating brand experience with statements and responses ranging from "Strongly Disagree" to "Strongly Agree."

6. Matrix Question

  • A series of Likert scale or rating scale questions presented in a grid format.

  • Example: Satisfaction ratings for multiple aspects of a service like in-flight experience.

  • When writing matrix questions, ensure topics are clearly differentiated, keep text brief, and help clarify with introductory text.

7. Demographic Question

  • Gathers information about a respondent's background, including income level.

  • Example: Gender, date of birth, ethnicity, race, and country of birth options in a survey.

8. Ranking Question

  • Asks respondents to order answer choices by preference.

  • Example: Rank your favorite social media platforms from 1 to 5.

  • Important to explain how respondents should indicate their choices and clarify ranking scales.

9. Pre-test and Post-test

  • Establishes a cause-and-effect relationship, often used in quasi-experimental research.

  • Example: In educational settings, a teacher administers a pre-test, applies a teaching method, and follows up with a post-test to assess knowledge changes.

  • Steps include random assignment, pre-testing, treatment application, post-testing, and analysis of results.

Do's and Don'ts in Writing Survey Questions

Do's

  • Keep questions simple.

  • Insert screening questions when needed.

  • Use appropriate design for your survey.

Don'ts

  • Don't underestimate the importance of clear goals.

  • Avoid overlooking possible answers.

  • Ensure clarity to prevent misunderstandings with the questions.

Survey Questionnaire Format

  • Include a short introduction about the purpose and data privacy (Data Privacy Act).

  • Structure questions starting with demographics and followed by survey types.