DMD FINAL

Five Roles of New Media in Daily Life

• Entertainment:

  • New media platforms enable content creation and sharing (blogs, videos, photos on social media).

  • Fosters creativity and engagement.

• Information:

  • Provides access to vast information on any topic via the internet and social media.

  • Allows individuals to stay informed about current events, news, and trends.

• Social Interaction & Networking:

  • Tools like email, messaging apps, and social networking sites facilitate communication.

  • Connects people regardless of geographical distance, building communities.

• Education:

  • Offers access to online courses, educational videos, and resources.

  • Provides opportunities to learn new skills and expand knowledge.

• Commerce:

  • Social media and e-commerce websites are integral to daily life, impacting shopping habits.

  • Alters consumer behavior by facilitating product research, price comparison, and online purchases.

Three Types of Culture in a Societal Setting

• Pop Culture:

  • Widely accessible cultural elements influential in society.

  • Tied to trends, fashion, and entertainment, which evolve rapidly.

  • Easily accessible and enjoyed by a broad demographic across different social classes.

• Folk Culture:

  • Cultural products from everyday life, including traditions, customs, and practices of specific groups.

  • Often involves handmade crafts like pottery, quilts, or textiles.

  • Focuses on preserving heritage and identity of a specific group or region.

  • Less commercialized.

• High Culture:

  • Cultural products and practices associated with the elite/educated classes.

  • Viewed as refined and distinguished from mass-produced culture.

  • Includes classical music, fine arts, literature, theatre, and philosophy.

  • Considered timeless and of lasting value.

  • Less accessible to the public, requiring education or exposure for appreciation.

  • Seen as a marker of intellectual and artistic achievement.

Five Functions of Mass Media in Audience Personal Life

• Entertainment:

  • Provides entertainment such as movies, music, and television shows.

  • Contributes to cultural enrichment.

  • Offers relaxation and escape.

• Cultural Transmission:

  • Transmits cultural norms, values, and rules.

  • Influences perceptions of culture and different societies.

  • Examples include fashion trends, music preferences, and language use.

• Social Norms and Behaviors:

  • Shapes understanding of how to interact with others and navigate society.

  • Examples include role models in movies and TV shows, and portrayals of different social groups.

• Shaping Opinions and Values:

  • Influences how individuals think and feel through stories, images, and perspectives.

  • Offers an opportunity to escape from daily routines and stressors, providing relaxation, enjoyment and connection with others.

• Influencing Public Opinion:

  • Presents different perspectives on issues.

  • Shapes attitudes through news coverage.