PR 3/20

Health Warning and Class Management

  • General Health Alert: The speaker mentions that many classmates are getting sick and encourages everyone to stay cautious.

    • Specific note about a significant number being out with legitimate doctor notes.

    • Suggests students avoid close contact and possibly the cafeteria to prevent spreading illness.

OODA Loop Introduction

  • Focus on Crisis Management: The speaker transitions to discussing the OODA loop concept.

    • OODA Loop Stages: Observing, Orienting, Deciding, Acting.

    • Importance of understanding how these stages apply to assessing crises.

Evaluating Crisis Likelihood and Impact

  • Crisis Evaluation Criteria: Emphasizes the need to evaluate both the likelihood of a crisis and its potential impact on the business.

    • Questions to consider:

    • What is the likelihood that this potential crisis could occur?

    • What impact could that crisis have on our business?

  • Expectation Gap Examination:

    • Need to assess if there is an expectation gap for stakeholders.

    • Aligning business reputation with stakeholder perceptions is crucial.

Understanding Stakeholder Expectations

  • Impact of Perception:

    • Discuss how stakeholders’ perceptions may differ from actual performance.

    • Two types of gaps:

      1. Performance Gap: The organization fails to meet its promised standards.

      2. Perception Gap: Stakeholders believe expectations are unmet despite actual delivery.

  • Crisis Influence: Low likelihood of crisis can still lead to a significant impact if stakeholders feel their expectations are not being