Psych I_Methods(3) (1)

Introduction to Business Psychology

• Course Overview

  • Instructor: Prof. Susann Fiedler

  • Institute: Institute for Cognition & Behavior, Vienna University of Economics and Business

Course Team

• Team Members:

  • Julian Quandt

  • Dejan Tatić

  • Maryam Rassouli

  • Hooman Habibnia

  • Mey Huber

  • Juliane Sroba

  • Anna Shcherbiak

  • Katharina Auttrit

  • Aneta Zavadilová (Office Manager)

Class Philosophy

• Quote from Robert Goheen: "University is a wonderful opportunity to find out not just much more about the world, but much more about yourself, too."

Course Structure

Class Organization

• Schedule:

  • 01.10.2024: Introduction & Methods

  • 07.10.2024: Attitude Development & Perception

  • 14.10.2024: Memory & Learning

  • 21.10.2024: Motivation & Incentives

  • 28.10.2024: Group Structure & Process

  • 04.11.2024: Interpersonal Communication/Conflict

  • 11.11.2024: Leadership Behavior & Power

  • 15.11.2024: Exam (10-12 | D5 0.001)

Learning Objectives

• Upon completion, students should be able to:

  • Analyze individual and group behavior systematically.

  • Comprehend various psychological constructs.

  • Evaluate empirical evidence critically.

  • Investigate human behavior effectively for organizations.

References

• Aronson, E., Wilson, T. D., & Sommers, S. R. (2020). Social Psychology. Pearson Education India.

• Smith, E. R., Mackie, D. M., & Claypool, H. M. (2015). Social Psychology (4th ed.).

• Eysenck, M. W., & Keane, M. T. (2015). Cognitive Psychology: A Student's Handbook. Psychology Press.

Assessments

Class Assignments

• Evaluation Parts:

  • Individual Assignment: Quiz Questions (25%)

  • Group Assignment: Lecture Book (25%)

  • Final Exam (50%)

Individual Assignment: CANVAS Quizzes

• Format:

  • 10 MCQs with 1-5 correct answers from a broad question bank

  • 15-minute time limit per attempt

  • Quizzes may be retaken with highest score recorded.

  • Deadline: 7 days after attending the lecture.

Group Assignment: Educational Video

• Task: Create a <5 minute educational video on a concept/theory introduced in class.

• Groups: 3-5 students.

• Evaluation criteria include clarity, engagement, and relevance for business education.

• Deadline: 11.11.2024, 23:59.

Artificial Intelligence in Education

AI as Tutor

• AI can provide detailed educational guidance.

• High-quality tutoring improves learning outcomes through:

  • Interactive strategies

  • Personalized explanations

  • Real-time adjustments based on student responses

AI as Mentor

• AI can give frequent, actionable feedback.

• Effective feedback components:

  • Feed-up (Goals)

  • Feedback (Current abilities)

  • Feed-forward (Future steps)

Research Methodology

The Scientific Method

• Knowledge is based on theory and empirical observation.

• Importance of avoiding biases and misinterpretations in research findings.

• Distinction between Type I (False Positive) and Type II (False Negative) errors in hypothesis testing.

Research Design

• Understanding correlations vs causations:

  • Correlation does not imply causation.

  • Example: Gun ownership and aggressive behavior correlations.

Types of Research Methodologies

• Qualitative Research, Quasi-Experiments, Field Experiments, and Correlational Studies.

• Importance of operational definitions to ensure clarity and consistency across studies.

Survey Design Principles

• Clear objectives and understanding the audience.

• Incorporating ethical considerations.

• Types of questions to include: open-ended, closed-ended.

Reliability & Validity

• Reliability measures the absence of error in measurements.

• Validity checks if the measure reflects the underlying construct accurately.

• Internal validity ensures soundness of experiment, while external validity assesses generalization of findings.

Conclusion and Exam Preparation

• Exam format: 60 minutes of open-ended and multiple choice questions.

• Review individual assignments to prepare effectively for the exam.