Women Read the Romance: The Interaction of Text and Context - Radway

Romance Novel Popularity

  • Harlequin Enterprises sold 168168 million romances worldwide in 1979.

  • Twelve other paperback publishers issue several romantic novels monthly.

  • Audience composition and size is undetermined.

Interpretations of Romance Novels

  • Journalists and literary scholars offer interpretations of the form's narrative development.

  • Critics argue these stories perpetuate patriarchal attitudes by maintaining that a woman's happiness depends on a protective man.

  • Ann Snitow: Romances reinforce the cultural code that pleasure for women is men.

Ethnographic Study

  • A study of romance readers suggests interpretations are incomplete.

  • Critics fail to consider the context in which romance reading occurs.

  • Critics ignore readers' book choices and theories about why they read.

  • Romance reading may have positive functions and reconcile changing gender attitudes with traditional arrangements.

Focus on Texts in Isolation

  • Weaknesses of interpretations are traced to focusing only on texts in isolation.

  • Literary text reification persists in practical criticism.

  • The text contains meanings that can be articulated by a trained critic.

  • Interpretive reading assumes the text has intrinsic power to coerce readers into discovering the core of meaning.

Assumptions of Critics

  • A literary work's objective reality remains unchanged despite differences among readers.

  • Critics assume their reading represents all adequate readings.

  • Their reading becomes the object of cultural analysis to explain the form's popularity and appeal.

  • Explanation is produced by positing a desire in the reading audience for their unearthed meaning.

Reader-Theory and Reader-Response Criticism

  • New theories call for modifying the standard explanatory procedure.

  • Reader-theorists acknowledge the reader's responsibility for what is made of the literary text.

  • Literary texts exert force on the meaning produced in a reading.

  • Literary meaning is the result of interaction between a fixed verbal structure and a socially situated reader.

Stanley Fish's Theory

  • Stanley Fish: Literary meaning is the property of interpretive communities.

  • These communities are responsible for the shape of the reader's activities and the texts those activities produce.

Emphasis on the Reader

  • Reader-theory suggests critics consider if they are in a different interpretive community than the readers.

  • Critics have not foregrounded their own interpretive activities.

  • Resulting assumption of identity between their reading and that of regular romance readers.

  • Critics sever the form from the women who construct its meaning, leading to an incomplete ideological account.

Cultural Analysis of Romance Reading

  • Cultural analysis must investigate what romance reading means to the women who buy the books.

  • It is necessary to know what women understand themselves to be doing when they read a romance they like.

  • A more complete cultural analysis might specify how readers interpret characters, narrative resolution, and how it fits in their daily lives.

  • We need to know how the event of reading the text is interpreted by the women who engage in it.

Ethnographic Interviews

  • Interpretation developed from interviews with compulsive romance readers in a midwestern state.

  • Principal informant was discovered with the aid of a senior editor at Doubleday.

  • Sally Arteseros told of a bookstore employee with regular romance readers who relied on her advice.

Dot Evans: The Informant

  • Dot Evans writes a newsletter to advise bookstores about romance quality.

  • She has copyrighted this newsletter and incorporated it as a business.

  • Dot's sales predictions are used to gauge romance distribution.

  • Editors and writers rely on her to read manuscripts and galleys.

Methodology

  • Knowledge of Dot and her readers is based on sixty hours of interviews in June 1980, and February 1981.

  • Extensive talks with Dot about romances, reading, and her advising activities.

  • Observed her interactions with her customers at the bookstore.

  • Group and individual interviews with sixteen of her regular customers.

  • Administered a questionnaire to forty-two of these women.

Demographics of the Group

  • The group appears demographically similar to a sizable segment of the romance audience.

  • Dorothy Evans lives and works in Smithton, a city of about 112,000 inhabitants.

  • Dot was forty-eight years old at the time of the survey, the wife of a journeyman plumber, and the mother of three children.

  • She believes women should have the opportunity to work and be paid equally with men and supports abortion rights.

  • She believes implicitly in the value of true romance.

Demographics of Customers

  • Dot's customers are married, middle-class mothers with at least a high school education.

  • More than 60 percent of the women were between the ages of twenty-five and forty-four at the time of the study.

  • Exactly 50 percent of the Smithton women have high school diplomas, while 32 percent report completing at least some college work.

  • Forty-two percent of the Smithton women work part-time outside the home.

Income and Reading Habits

  • 43 percent of the Smithton women have incomes of 15,00015,000 to 24,99924,999, 33 percent have incomes of 25,00025,000 to 49,99949,999.

  • Almost 70 percent of the women claim to read books other than romances.

  • 37 percent report reading from five to nine romances each week.

  • One-half read between four and sixteen romances a month, while 40 percent read more than twenty.

  • Romances play a significant role in the lives of the Smithton women.

Reasons for Reading Romances

  • Smithton women cite escape or relaxation as their goal.

  • They value romances because the act of reading them draws them away from their present surroundings.

  • Attention is withdrawn from concerns that plague them in reality.

  • Reading of any kind is, by nature, educational.

Fantasy and Fairy Tales

  • Smithton readers acknowledge that romances are fantasies or fairy tales that always end happily.

  • Characters and events do not resemble the people and occurrences they must deal with in their daily lives.

  • The unreal, fantastic shape of the story makes their literal escape even more complete and gratifying.

Escape from Reality

  • Romances hold interest and do not leave readers depressed.

  • They make readers feel good as they identify with the heroines.

  • Stories take minds off everyday matters.

  • Readers can dream and pretend that it is their life.

  • It is a way of escaping from everyday living.

Sadness and Betrayal

  • Comments hint at a certain sadness that many of the Smithton women seem to share.

  • A deep-seated sense of betrayal also lurks behind their expressions of a need to believe in a fairy tale.

  • They feel refreshed and strengthened by their vicarious participation in a fantasy relationship.

  • The heroine is frequently treated as they themselves would most like to be loved.

Escape from Pressures

  • Romance reading implies flight from a stifling or overwhelming situation, and a transfer to a more desirable universe where events are happily resolved.

  • Smithton women are candid about the circumstances that necessitate their desire to escape.

  • They mention the pressures and tensions they experience as wives and mothers.

  • They are eloquent about how draining and unrewarding their duties can be.

Dot's Explanation

  • Dot explains the constant demands of motherhood and household duties without appreciation from her husband.

  • She declares romance reading as a temporary