2305 Election - Copy
Page 1: Elections Overview
Overview of Voting and Elections
Importance of Elections
Two Elements of Voting Behavior
The Right To Vote
Voter Turnout
Voter Choice
Campaigns and Spending
Presidential Campaigns
The Importance of Elections
Elections define the system of government, particularly in a Republican/Representative Democracy.
Importance of elections includes:
Citizens select representatives
Links representatives to the represented, enhancing responsiveness
Provides accountability for elected officials
Types of Elections
The United States has a two-stage electoral system:
Primary Elections
Citizens vote to select party nominees
Significant reform stemming from the Progressive Era
Can be open (anyone can vote) or closed (only party members can vote) primaries
General Elections
The winner secures an office, impacting governance and policy outcomes
Page 2: Voting Behavior
Two Elements of Voting Behavior
Focus on two key elements in the study of voting:
Decision to Participate
Influences on the choice to vote
Vote Choice
Understanding how individuals vote once they decide to participate
Voter Turnout
Paradox: High value on the right to vote, yet many do not participate.
U.S. voter turnout is relatively low compared to other nations.
Why Do People Not Vote?
Rational Nonvoter Theory:
It can be rational not to vote based on the costs versus benefits analysis.
Equation: If

Individuals often calculate that their vote won't significantly affect outcomes.
Costs of voting typically outweigh perceived benefits, leading to free riding among others.
Motivations for Voting
Some citizens find motivating reasons to vote, including:
Sense of civic duty and psychological benefits
Revitalized equation for participation:

Institutional Determinants:
Factors include registration requirements and timing of elections
Participation is entirely voluntary
Page 3: Vote Choice
Informational Cues
Sources of information influencing vote choice:
Free or inexpensive sources
Opinion leaders, party labels, candidate characteristics
Influences on Vote Choice
Key predictors of vote behavior include:
Party Identification (PID)
Candidate incumbency and constituency service
Direct contact with candidates
Impact of Party ID in the 2020 Election
2020 Election Data:
Democratic: 37% (Biden 94%, Trump 5%, Other 1%)
Republican: 36% (Biden 6%, Trump 94%, Other 0%)
Independent: 26% (Biden 54%, Trump 41%, Other 5%)
Campaign Strategies
Common Features:
A compelling candidate and message are crucial
Noteworthy campaign messages:
"Compassionate conservative"
"It’s the economy, stupid"
Successful campaigns heavily rely on communication and advertising to inform distracted voters
Page 4: Campaign Costs and Spending
The Cost of Winning
The financial demands of modern campaigns:
Over $9 billion spent for the 2020 presidential election
Examples of expenditures: Clinton at approx. $1.191 billion, average house campaign at $2.2 million, average senate campaign at $17 million
Impact of Money on Elections
Money is often a decisive factor in congressional races.
Incumbency Advantage:
Incumbents typically have more resources compared to challengers
Issues with Money in Democracy
Concerns about fairness in influence of wealthy contributors on legislative decision-making
Campaign Finance Regulation
Campaign contributions are tightly regulated:
FEC administers election laws
Corporations prohibited from direct contributions
Contributions capped for individuals, PACs, and parties
Unlimited spending is permitted under certain conditions
Unintended Consequences:
Emergence of organizations like 527s
Issue ads which may influence public perception
Page 5: Negative Campaigning
Understanding Negative Campaigning
Defined as pointed personal criticism of opposing candidates.
Often controversial but believed to be effective.
Campaign ads typically rely on simplicity, repetition, exaggeration, and symbols to convey messages.
Strategy for Presidential Campaigns
Electoral College Strategy:
Candidates target large, competitive states due to the need for 270 electoral votes.
Focus on swing states indicating possibility of voter turnout in favor of one candidate (e.g., Ohio in 2004, Florida in 2016, Michigan in 2020).
Minor focus on states perceived as secured for one party.
Page 6: Importance of Elections
Do Elections Matter?
Yes, the outcomes of elections directly impact governance and policy.
There is a clear relationship between national elections and the nature of policies enacted by the government.