Overview of Market Structures
Important to understand different types of competition in markets.
Assumptions of perfect competition are often unrealistic; therefore, it's essential to examine less ideal scenarios.
Perfect Competition
Defined by:
Many competitors.
Identical (homogeneous) products.
No barriers to entry for new firms.
Rarely seen in the real world.
Monopoly
The extreme opposite of perfect competition, characterized by:
Only one company dominating the market.
Unique product offering with no direct substitutes.
High barriers to entry, making it difficult for new companies to enter.
True monopolies are also uncommon.
Monopolistic Competition
A market structure that lies between perfect competition and monopoly.
Features include:
Many competitors with a wide range of product choices.
Low or no barriers to entry, allowing new firms to start easily.
Example: The restaurant industry, where many options exist (fast food, fine dining) and new restaurants can be opened with relative ease.
Oligopoly
A market with few competitors and some barriers to entry.
Key characteristics:
Limited number of firms dominate the market.
Products may be differentiated (e.g., smartphones), appealing to different consumer needs, or homogeneous (e.g., cell phone services).
Example: The smartphone market with large companies offering similar yet distinct products; cell phone service companies tend to offer very similar products.
Degrees of Market Power
Moving away from perfect competition leads to varying degrees of market power:
Price Takers vs. Price Makers:
In perfect competition, firms are price takers.
In imperfect markets (e.g., monopolistic competition, oligopoly), firms can be price makers due to market power.
Determining Factors:
Number of competitors in the market.
Level of product differentiation.
Barriers to entry for new firms.
Government Intervention and Barriers
Government can grant firms exclusive rights (e.g., patents) affecting competition.
Example: Pharmaceutical companies often operate under patents, which creates barriers for competitors.
Licensing:
It can lead to established companies keeping newcomers out of the market.
Heavy regulations may prevent the establishment of new businesses.
Natural Monopolies
Certain industries might naturally lead to one provider due to significant cost efficiencies.
Example: Electricity providers in a town; high costs of multiple power plants mean single provision is more efficient.
Particularly in markets where products have network effects, the value increases as more people use the service.
Example: A word processing system becomes more valuable as more users adopt it.
Illustrative Example of a Scarce Resource
Hypothetical mineral called "vibranium" with a monopoly due to unique geographic location controlled by one firm.
The scarcity increases the product's value.
These concepts underline the importance of understanding the spectrum of market structures and their implications on competition, pricing power, and market entry.