EAP-CONCEPT-PAPER
Page 1: Introduction to the Concept Paper
English for Academic and Professional Purposes
Course: Senior High School Applied - Academic Unit 8
Topic: The Concept Paper
Lesson 1: Features of a Concept Paper
Page 2: Importance of a Concept Paper
Question
Why is it essential to complete a concept paper before proposing research or projects?
Page 3: Learning Objectives
Goals
Identify the functions of the concept paper.
Enumerate the different purposes of the concept paper.
Recognize the various components of a standard concept paper.
Page 4: Advantages of a Concept Paper
Essential Question
How can a concept paper benefit a student-researcher?
Page 5: Understanding Concepts
Concepts Defined
Think of concepts as notions, ideas, metacognition, and perception.
Page 6: Example of Concepts
Concept vs. Reality
Flower: Not a concept because it is tangible and observable.
Leadership: A concept; it describes an intangible quality of motivating groups to achieve goals.
Page 7: Definition of a Concept
What Constitutes a Concept?
An idea of what something is or how it works
Conceived in the mind; thought
An abstract or generic idea generalized from specific instances.
Page 8: Defining the Concept Paper
Overview
A concept paper is a summary that informs the reader about the project's purpose, significance, and execution methods.
Page 9: Further Definition
Characteristics of a Concept Paper
It outlines the goals, importance, and methods of the research project succinctly.
Page 10: Functions of a Concept Paper
Purpose
To attract potential funders
To develop solutions or investigate project ideas
To determine project fundability
To serve as a foundation for a full proposal
Page 11: Key Elements of a Concept Paper
Components
Title in question form
Brief overview of the research topic with conceptual background
Page 12: Additional Elements
Essential Contents
Brief statement of the problem addressed
Explanation of study significance
Description of execution methods
Page 13: Structure of the Concept Paper
Length and Parts
Typically 2-3 pages long (200-500 words)
Parts:
Introduction
Rationale
Project Description
Support
Contact Information
Page 14: Detailed Structure
Breakdown of Parts
Introduction: Alignment of goals
Rationale: General information, research gap, significance of the project
Page 15: In-depth Parts Description
Project Description
Goals: Desired outcome at project’s end
Objectives: Measurable outcomes
Methodology: Action plan to achieve objectives
Benefits: Who benefits from the project?
Page 16: Strategies for Research Appeal
Discussion Prompt
What strategies enhance the appeal of the research to potential funders?
Page 17: More Parts of Concept Paper
Final Components
Support: Budget allocation
Contact Information: Researchers’ details
Page 18: Types of Academic Concept Papers
Categories
Research Paper
Advertising Paper
Grant Project
Page 19: Understanding Creative Concepts
Definition
A creative concept is an overarching “Big Idea”
Captures audience interest and inspires action.
Page 20: Components of a Creative Concept
Characteristics
Embodied in headlines, taglines, and key visuals
Must be distinctive, memorable, and relevant.
Page 21: Features of a Creative Concept
Characteristics Explained
Based on communication strategies and creative briefs, understanding the situation and audience.
Page 22: The Need for Creative Concepts
Purpose
In a busy communication environment, creativity competes with commercial ads for audience attention.
Forms the core of strategic campaigns for social and behavior change.
Page 23: Successful Ad Campaign Example
Example
Nike's “Just Do It” campaign
Page 24: Dove's Campaign
Example
Dove's