Marketing exam 1

1.        Blank consists of evaluating each market segmentation attractive and selecting one market to enter. Market targeting

2.        Subcultures include nationalities religions geographic regions and blank. Racial groups

3.        Each culture contains smaller blank  or groups of people with shared value systems based on common life experiences and situations.  Subculture

4.        Which of the following is not one of the major variables used in segmenting in human markets. Ethical

5.        Blank are human needs that are shaped by culture and induvial personality. Wants

6.         In the model of buyer behavior which of the following is not a major type of force or event in a buyers environment. Political

7.        Marketing stimuli consists of the four ps. Which of the following is not one? Packaging

8.        Individuals in house that buy or acquire goods and services for personal consumptions make up the blank. Consumer market

9.        Blank involves dividing the market into smaller segments of buyers with distinctive needs characteristics or behaviors that might require sperate market strategies. Market segmentation

10.   Blank involves distinguishing the firms market offering to create superior customer value. Differentiation

11.   Secondary data consists of blank. Information that already exits somewhere

12.  Blank is a systematic design collection analysis and reporting od data relevant to specific marketing situation       marketing research

13.  Competitive marketing intelligence is a systematic collection of analysis of publicly available information of consumers competitors sand developments in the market place true

14.  Blank consists of arranging for a market offering to occupy a clear distinctive and desirable place relative to competing products to get consumers.  Positioning

15.   Marketing is defined as a social and managerial process by which individuals and organizations obtain what they need and want through blank. Value creation and exchange

16.  Which of the following terms refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs. Marketing myopia

17.  Which of the following is a characteristic of consumer driven marketing. Customers know what they want

18.   Companies can research many aspects of buying however the one that is the most difficult to identify is blank. Why they buy

19.  Dan has been directed to study the forces close to a company that affect its arability to serve its customers such as the company, supplies, marketing intermediaries, competitors, and publics. In this instance dan has been directed to study the blank of the company. Micro environment

20.  Which of the following is true with regard to marketing research. Marketing research gives marketers  insight into customers motivations

21.  Information on a company’s data base can come from many sources an advantage of harnessing such information is to blank. Gain competitive advantage

22.  With the recent explosion of information technologies blank. Most marketing managers are overwhelmed with data and often overwhelmed by it

23.   The customer driven market strategy involves four steps market segmentation, targeting differentiation, positioning. True

24.  According to the five step model of the marketing process the companies should blank before designing a consumer driven market strategy. Understand the marketplace and consumer needs and wants

25.  Dividing the market into a various groups of the consumers that the company may serve is called market segmentation

26.  The economic environment consists of economic factors that affect blank. Consumer purchasing power

27.  The single most important demographic trend in the US is the blank. Changing age structure of the population

28.  Companies can succeed against their competitors by all of the following except. Provide the same product as the competition

29.  Sam has been directed to study the demographic economic and political

which of the following terms is used to describe the actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers. Macro

30.  Which of the following terms Is used to describe the actors and forces outside marketing that affect marketing managements ability to build and maintain successful relationships with target customers. Marketing environments