S.Copy-PM

Principles of Marketing

Objectives

• Understanding marketing principles, goals, and both traditional and contemporary marketing approaches.

Word Network Activity

• Interactive activity where students write initial thoughts about marketing on paper strips and display them on the board.

Definition of Marketing

• Marketing: Communicating and promoting the "VALUE" of a product, service, or brand to consumers.

• Considered a science and profession guided by ethics, corporate citizenship, and social responsibility.