Why Understand This? (Ch: F2)

Beauty professionals should pay attention to this chapter because:

• Your knowledge, talent and professional reputation define you and your professional and are your most valuable assets

• Clients rely on beauty professionals to look good and be well groomed.

• Having a professional image helps build trust with clients and leads to repeat business

• The most successful professionals stay informed, educated and up-to-date, and are on the cutting edge of what is new and trending in their industry