Social Psychology Lecture Notes

Introduction to Social Psychology

  • Social psychology studies how individual thoughts, feelings, and behaviors are influenced by the social context and group dynamics.
  • Key components of social psychology:
    • Cognition (thoughts)
    • Emotion (feelings)
    • Affect (emotional responses)
    • Actions (behaviors)

Importance of Social Psychology

  • Enhances understanding of social interactions and decision-making, specifically in contexts such as jury dynamics and legal psychology.
  • Real-world application: Jury decisions can be significantly impacted by group influences and biases.

Core Topics of Lecture

  1. Social Cognition:

    • Attitudes: Stable evaluations towards events, objects, persons, or locations. Composed of three components:
      • Cognitive: beliefs and thoughts
      • Emotional: feelings
      • Behavioral: actions exhibited
    • Changing Attitudes: Strategies for persuasion and influence, including cognitive dissonance.
  2. Interpersonal Processes:

    • Group dynamics, competition, conformity, obedience, and situational influences.
    • Prosocial Behavior: Encouraging positive, helpful behaviors in social contexts.

Attitudes in Detail

  • An attitude must be stable. It can be:
    • Positive or negative.
    • Influenced by personal importance, specificity, environmental reinforcement, and shared values.
    • E.g., Positive attitude towards a sports team based on knowledge and emotional engagement.

Change of Attitudes

  • Strategies for changing attitudes effectively:
    • Source credibility (attractive, relatable individuals)
    • Tailored message content (specific and concise)
    • Proper timing for message delivery.
    • Understanding audience motivation and existing attitudes.

Cognitive Dissonance

  • Explains how discomfort arises when behavior contradicts existing attitudes, leading to attitude change to reduce tension.
  • Landmark study by Festinger showed participants lie to others about a boring task; those paid less changed their attitudes to match behavior.

Impression Formation

  • How initial impressions of others are formed using:
    • Cognitive algebra: Combining various traits to form an impression.
    • Central traits theory: Focusing on significant traits to make quick impressions.
  • Classic studies by Solomon Asch illustrated how single words can heavily influence the perception of a person.

Social Categorization and Stereotypes

  • Schemata help us navigate the social world by forming expectations about people and situations.
  • Stereotypes can be inaccurate and lead to prejudices or discrimination against groups based on traits or roles.
  • E.g. Misconceptions about criminals often stoke misunderstanding and bias.

Group Dynamics

  • In-groups vs. Out-groups: Social identities influence attitudes towards others, biasing perceptions and behaviors.
  • Social loafing: Tendency to exert less effort in a group setting, countered by making individual contributions identifiable.

Audience Effects

  • Performance influenced by audience presence:
    • Social Facilitation: Better performance with an audience for well-rehearsed tasks.
    • Social Inhibition: Poorer performance in unfamiliar tasks.
  • Foundational studies involved competitive tasks (e.g., tug-of-war).

Conflict and Cooperation in Groups

  • The Robbers Cave Experiment demonstrated how group formation leads to conflict and strategies for reducing tension include contact and cooperation.
  • Milgram's obedience study illustrated shocking adherence to authority in morally questionable tasks.

Zimbardo's Stanford Prison Experiment

  • Investigated how people internalize roles (guards vs. prisoners) under controlled conditions, resulting in abusive dynamics.
  • Ethical concerns emerged due to participant distress, lack of informed consent, and potential methodological flaws.
  • Replications have shown differing results, suggesting the original findings may not be generalizable.

Bystander Effect

  • Phenomenon where individuals in groups are less likely to help a victim in an emergency due to diffusion of responsibility.
  • Ways to increase intervention include raising awareness of personal responsibility and ensuring clarity of emergencies.

Conclusion

  • Social psychology combines numerous dynamics affecting human behavior, enriching our understanding of interactions, decision-making, and the influence of group contexts. It remains critical in diverse applications from legal systems to understanding social influences in everyday behavior.