Multi Store Model

Memory Store	Description	Capacity	Duration	Encoding	Transfer
Sensory	Information from different senses	Very limited	Fractions of a second	No encoding	Attention
STM	Limited and only short duration	7±2	18 seconds	Visual and acoustic	Rehearsal
LTM	Memories that can be recalled from a long time ago	Potentially limitless	Up to a lifetime	Semantic	N/A

Attention - focus necessary to move sensory information into short term memory

Capacity - how much information can be held in a store

Duration - how long a memory lasts before we can no longer recall it

Encoding - how information changed to be stored in memory

Rehearsal - mentally repeating information to maintain memory

Retrieval - accessing the stored memory