The Rise of the Moral Majority and Reagan's Conservatism

The Conservative Swing in the 1980s

• The 1970s saw a rise in liberal movements, including:
  • The sexual revolution.
  • The rise and empowerment of LGBT individuals.
• This increase in liberal ideologies created a swing towards conservatism, especially evident when Reagan came into power.

Reagan's Economic Policies: Deregulation

• Reagan's economic policies mirrored those of the Gilded Age, focusing on deregulation of businesses.
• The core belief was that deregulation would allow businesses to thrive, and their increased revenue and profit would "trickle down" to the average person.

The Moral Majority

• The Moral Majority was a key group that supported Reagan and played a significant role in his election.

Goals of the Moral Majority

• Based on advertisements and other materials, the goals of the Moral Majority included:
  • Bringing America back to God and traditional morality.
  • Protecting America's children from perceived threats.

Example Advertisement Analysis

• The "Yes Anita" campaign aimed to address various issues and encourage people to support bringing America back to God and morality.
• The campaign encouraged people to mail in their issues to protect American's children.