MGMT 159 Final Flash Cards

Week 1 Notes - 1/10/23

  • Family Office, Office of Wealthy Families

  • More does not mean Better

  • DO NOT have to do Chapter 5 for next week

  • Will have in class quizzes for videos and things that don't have deliverables 

  • WHY do you want to be an entrepreneur? 

    • Important bc it can impact your performance and your life 

  • HOW do you do it?

  • WHAT do you do first?

  • HOW do you improve your chances of success?

>>THE ENTREPRENEURIAL REVOLUTION, WHY BUSINESS FAIL AND SUCCEED<<

  • Job Creation 

    • Fortune 500 no longer creates jobs, new and small firms create virtually ll new jobs

    • Small businesses employ nearly half of all private sector employees

    • About 80% of US workers find their jobs in small businesses 

  • Women Owned Businesses 

    • Grow faster than Fortune 500 

  • Innovations 

    • You look at Facebook or Meta, they didnt come from big companies they came from entrepreneurs, INDIVIDUALS

    • Difficult to foster entrepreneurship in a corporate environment, called intrapreneur

  • MBAs?

    • Traditionally, go to work with Fortune 500 

    • They go out, work for another company, say they hate it and start their own company 

  • THE SILENT REVOLUTION (THE DARK SIDE) 

    • What impact do businesses that fail over and over again have on our economy?

    • According to the SBA, half of new businesses do not last five years 

  • How many make it past $25 million in annual sales?

    • Less than 1 in 1,000 does this actually happen for companies 

    • Beauty Salons, Independent Pizza Shops, Service Business, Landscaping, etc. 

      • Are they entrepreneurs? A lot of them are not because they are buying themself a job 

  • Motivation and Goals 

    • MONEY

  • WHY be a business owner 

    • Control 

      • My own destiny and time 

    • Flexibility 

      • Own Hours 

    • Freedom 

      • Be own Boss, Call the Shots 

    • Money 

      • Opportunity to make big $$$

    • Challenge 

      • Nothing to Something 

    • Legacy 

    •   Family Business 

    • Creative Outlet 

    • Opportunity hit in the face 

      • Couldn't pass up 

    • Pushed Into it 

  • REALISTIC ANSWERS 

    • Laid off 

    • Can’t work for someone else 

    • Had no alternative - No one would hire me 

    • Can’t hold a job 

    • Fed up w Firm/ Person whom I worked

    • They didn’t see or want opportunity 

  • WHY DO BUSINESSES FAIL 

    • Why are the statistics poor?

    • How do you know when to quit/ not to quit/ are you committed to the venture? For how long?

  • Commonly Stated Reasons for Failure 

REASON UNDERLYING CAUSE 

Insufficient Cash Improper Fin. Planning 

Lack of sufficient demand Poor Market Planning & Testing 

Low profits/ fierce Comp. Poor Business Strategy: Poorly defined business idea, niche

Inability to produce the product 

Or service effectively 

And efficiently Failure to create a system, implement a strategy

Inability to adapt to changes Planning, Organization, Success, Capital etc. Vision → lose touch of market 

  • Summary, Why Businesses Fail

    • Poor Cash Planning 

    • Not enough demand for product 

    • Failure to build an organization



>>A More Successful Model?<<

There is a group or type of small business that historically has had a very successful track record 

  • Franchising 

    • Historically: Over 95% of franchises succeed

    • Now? No one seems to know how 

  • However - Consider the Mindset

>>Independent Start Ups vs Franchising<<

  • Michael Gerber E-Myth Revisited 

    • Businesses fail have to do with why they started the businesses 

    • Suggests that people that go into business are not entrepreneurs instead they are 

      • Technicians suffering from an entrepreneurial seizure 

  • Mechanics open Car Shops, Pizza Makers make Pizza Shops 

  • Any dummy can run a business mindset, go into business to get rid of their boss and end up working for a lunatic 

  • EX: 

    • Sam designs widget spinners. He knows needs and customers and hates his boss, starts his business. Suddenly, he needs a location, set up a company, takes out garbage, does bookkeeping, now needs to hire all of these people, now all these hats on and no longer JUST a designer. Say he does well and begins to sell, works 80-90 hours per week, gets business going and got some profit, now he needs to stop working so hard so he hires Harry to do the books for him. “Been doing the books, here’s the receipts, do the books”. Harry does books well, more time to work on business, not enough time to hire a shipper for products. Harry hired a shipper since Sam asked him to. Things go well until a customer gets a wrong order or bad product, which leads to customer complaints. Who told you to ship like that? Task was delegated to a new person, not really delegated but advocated. No real organization, processes came secondary, no formal development, no job description. Now Sam feels like he has to do everything himself for things to run smoothly. Did you really get what you signed up for? Did you really get what you want? Are you happy?

    • They didn't get the freedom they wanted to begin with. This is not the good aspect of it. 

  • Michael Gerber in book says 

    • 3 types of Managers 

      • Entrepreneur/ Manager/ Technician 

    • Understand the purpose of the business - Life 

    • Work “on” business rather than “in” business 

  • Create an organization that doesn’t need you

  • Pretend business is a prototype/ franchise - Ray Crock 

  • You can’t be their everyday if you own 10 locations

  • The business is the product 

  • Does the best product always win?? 

    • Lots of companies have better things that still don't make it. 

  • Look at it as an investor - to sell 

ANOTHER WAY - RAY CROCK 

  • Ray Crock found McDonalds 

  • Sold Malted Milk machine found McDonalds Brothers 

  • Most important customer was the franchisee

  • Envision millions upon millions of these things all over the world 

  • HE WAS IN THE BUSINESS OPPORTUNITY BUSINESS 

    • Competition was other business opportunities 

    • Franchisee didn't care 

  • Goal: Perfect little turn key operation 

  • Refined that system to work in a predictable fashion every single time 

  • Fast food experience then “University of Hamburgerology. Hamburger U”

  • Must learn the McDonald’s Way and DON'T change it!

  • It works so you don’t have to!

  • Ray Crock before AT&T realized the system is the solution 

  • The system is the leverage through which you turn ordinary people into extraordinary performers 

  • Great business depend on Great people 

>>SO YOU WANT TO BE AN ENTREPRENEUR?<<

  • What do you do? 

  • How do you do it right?

Most of the course will be on the early stages of Entrepreneurship. 

>>great ppl quote<<

  • Extraordinary people are hard to keep. Creativity does not come from chaos, it comes from a working system. You want to find people who are better than you and delegate tasks. Every organization needs operations, finance, and marketing.

>>LEAN START UP<<

  • Entrepreneurial Roadmap 

    • Get Idea 

      •  How do people find ideas? From other people complaining, find problems. Find problems wherever there is change. 

    • Evaluate it

      • Can it be done? Is it worth it? Is there enough of a problem? 

    • Test concept on target market 

      • Change it, Drop it, or Adopt it 

    • Make a model or prototype if necessary — Create MVP 

    • *Develop prelim, business plan 

    • You got to create something in a lot of instances, you have to let people see it to understand it

    • Prototype will get you a market reaction, then DROP OR CHANGE then ADOPT

    • Might cost you a lot or a little to market the product 

    • Not until then can you really develop a business plan 

    • A lot of entrepreneurs get an idea, go to the basement, write a business plan without a reaction from their market, only to take it to the market just ot change it 

    • E-Ship, all about change so you get a product market fit 

    • Still making refinements to major market bc you are probably selling to early enthusiasts, then you have to make sure that it fits and will sell to the market itself 



What is the 3 most important MUST HAVES

  • A Business Plan 

  • A Business Plan 

  • A Business Plan

Yet in the entire species, there was never a business plan that met reality 

  • So why have them? 

Traditional v. Venture Planning 

>>Differences<<

  • New Ventures 

    • More uncertainty 

    • No track record 

    • Few reliable facts (Must use assumptions, ass outta U and ass outta ME)

Testing Assumptions (the degree to which you can test assumptions depend on a variety of factors. What are they?) 

  • Resources available to conduct tests 

  • Newness of the product or market entered 

  • Industrial v. Consumer Product

  • Rate of Change in Industry 

  • MVO 

ALL Assumptions –

  • Critical GO/ NO GO 

  • High Impact 

  • Sequence/ Timing 

  • Unconscious 

  • There LOTS of things you’ll miss in the business plan because you dont know the market, you haven’t talked to people who know the market and have not consulted with experts –

  • New ventures are not just small companies, the idea is to get into the field, get market research, and come down to a value proposition, meaning do you have a solution that is more different than better?

Successful Business Creation 

  • Planning for new venture 

    • Assumption testing

  • Creating business map 

    • Value proposition 



FEASIBILITY STUDY & KEY CONCEPTS 

Feasibility Study Goal:

Know, with some degree of certainty, that you have potential for a viable business that is worth pursuing 

A start up is a temporary organization designed to search for a reputable and scalable business model 

Business Model



VALIDATED LEARNING 

Startups exist not just to make stuff, make money or even serve customers 



BUILD-MEASURE-LEARN 

Fundamental activity of a startup is to: 

  • Turn ideas into products 

  • Measure how customers respond 

  • Learn whether to pivot or persevere



PRIMARY RESEARCH? MVP? BUILD FIRST?

If I had asked my customers they would have said faster horses - Henry Ford

The newer product or the newer the market the more difficult it is for your target audience to understand the concept and value to them 



FEASIBLE TESTING - WHAT IT TAKES 



PROACTIVE LEARNING REQUIRED 

A proactive Orientation is Needed to: 

  • Define your value proposition 

  • Understand your customer needs 

  • Find the product market fit 




Week 2 Notes 

E-REV

  • Early Stage

    • it’s about “do your wall have a demand for the product”

    • problem is that you don't do a lot of market research 

  • Next Stage

    • failure to build an organization and delegate 

  • Talk to people evaluate it, change it drop it, make MVP or prototype, MVP might cost a lot of money, maybe just create an outline and get feedback right away before you go to the MVP, get market reaction, adopt it, along the way ur going to create a preliminary business plan 

  • Business plans keeps changing its not a stagnant thing 

  • Startup vs Existing businesses 

    • you don't know people are gonna buy, more certainty, no Track record, no facts, so you rely on assumptions, so you test these assumptions 

    • Sometimes it costs a lot of time and money to do market research

  • newness of the product or market entered 

  • industrial vs consumer product 

  • resources available to conduct tests 

  • rate of change in the industry 

  • everything is based on emotion when you’re selling 

  • New ventures are not just small companies 

  • get in the field 

  • market research 

  • will the dogs eat the dog food? 

  • Your value proposition 

  • your team 

    • what's more important? Good team or good idea?

  • Ideas are worth nothing 

  • not always best product that wins but its the entrepreneur and the team of people that make it successful 

Successful Business Creation 

  • Planning for a new venture 

    • Assumption testing 

Lean Startup Concept: Feasibility Study 

  • come up with idea then you do feasibility study 

  • you want to know with some level of certainty that your business will do good 

  • F. Study & Concept

    • START UP temp org designed to search for a repeatable and scalable business model 

    • Business Model: How a company creates value for itself while delivering products or services for customers 

  • Validated Learning 

    • startups exist not just to make stuff make money or serve 

  • BUILD - MEASURE - LEARN 

    • Learn whether to pivot or persevere 

  • Lean Startup: Does it always work?

    • primary research, MVP, Build first?

  • If i had asked my customers what they wanted, they would have said faster horses

  • CHALLENGE: Customer discover, find a way to get customers to understand what ur offering, what it has value to them and why its better than the alternatives 

  • Sometimes Lean Startup does not work 

  • Peloton, Tesla, Apple…not possible to build an MVP 

  • backward integration get own stores, build own bikes rather than rely on others 

  • sometimes you come up with idea and its more risky, or idea can be so good u can convince investors 

  • F. Testing - what does it take 

  • takes clear VALUE PROPOSITION 

    • The product features and benefits for your target market(s) 

    • clearly understanding and demonstrating why and how your product or service fits your customers’ needs. 

  • This often requires a wireframe, demo, prototype etc. and/ or a MVP 

  • analyze the context, the business model and potential 

The Elevator Pitch 

  • value proposition is the CORE element of your elevator pitch 

  • how can you tell if an entrepreneur is pitching? His lips are moving 

  • Good business plan is a detailed version of a pitch 

  • pitch being a distilled version of the plan 

  • E Pitch 

    • First Impression to Capture Attention - Teaser 

    • Purpose 

      • investors will want to learn more

    • key attributes 

      • deliver powerfully 

      • convincing 

      • understanding 

    • Value Proposition 

      • background - Pain to solve 

        • WHO’s pain? 

      • How will your company solve it 

        • product/ service 

        • candy, aspirin or medicine 

      • current solutions - competitors  

        • why isnt it being solved 

        • why your solution is better/ different 

        • can you protect your idea (Patent, Know How) 

        • is it sustainable 

      • value proposition 

        • pain (who’s) —> your solution —> how its better

    • Elevator Pitch Business Model 

      • Do you have a compelling story? 

        • WOW factor 

      • Is it believable? Credible?

        • Can you pull it off? 

      • Do you have proof of concept? 

      • *validation 

        • that you can build it 

        • its needed 

        • that people will buy at your price 

      • Who are you and who is your team 

        • can you make it happen 

        • do you understand the risks and key success factors 

    • Guidelines Continued

      • Exit Strategy - sale or business, how get out of company and get the proceeds 

      • investors dont care abt product or the sale, they wanna know how much the business will sell in five years 

      • If a business is worth 1M and i give you 100,000 rn, how are you gna give me back my money? Take it out of profits? Ur not gna have profits for a long time tho 

      • having a good idea of if you make it and you make 5M in profit in 5 years, how much could you sell the company for?

    • Common Mistakes 

      • no energy and passion 

      • hard to follow 

        • speak too quickly 

        • technical language

        • out of order 

      • Not enough focus on pain need opportunity or revenue model 

        • too much focus on technology 

      • failure to explain what customer problem you are trying to solve 

    • Elevator pitch 

      • just a teaser 

    • Sections of a Business Plan 

      • executive summary 

        • should be able to stand alone 

        • a little more on what financials would be, not detailed, but at least have what projections are

      • company 

        • overview: company/ scope/ objective 

      • product 

        • your product/ differentiation benefits 

      • market 

        • opportunity/ competitive segmentation 

      • marketing & sales 

        • how to monetize your product 

      • operations 

        • how you operate in the market 

      • management/personnel 

        • the team needed 

YP CASE 

  • Vicarious Experience 

  • Wide Range of Issues 

  • Summary 

    • Student to provide summary of case without opinion or critique

  • Case questions 

    • What factors created this opportunity in the first place?

      • CHANGE! 

    • If ur an entrepreneur and want an idea, look for where things are changing in 

      • technology 

      • economy 

      • gov regulation/ laws

      • societal changes/ trends 

    • If YP and Alan decided to move forward, what share of business should each have and why? 

    • Board of directors make decisions 

    • Share of the business 

      • relative contribution 

      • partnership 

        • ownership vs employee 

      • It looks like YP planning to use own money to fund venture? It is a good idea?

        • DEPENDS on how much money he is willing to lose

    • In your opinion, do you think this is a risky business 

      • Risky for Alan bc hes costing his family business’ reputation

  • Risks 

    • talking about two things when it comes to risks 

      • relative investment 

      • level of uncertainty 

      • *changes over time and with each stage of development 

    • when you start of everything is very uncertain, try to keep the dollars down to make things more certain, every assumption makes you more certain and things change over time

  • Matter of Perspective 

    • depends on what you’re looking at and what is in ur gut for making a decision

    • Would you go forward with it? 

      • Yes because there is a proven market need

      • there's lists of people who want to buy 

      • No because they’re team rn has no computer expertise, relying on computer phd students and they are early in their field

Making Management Happen 

  • Organization Life Cycles 

  • Roles of management 

  • Styles of management 

Role - Produce Results (P)

The Four Roles of Management 

PRODUCE RESULTS (P) 

  • STYLE - Focused Achiever 

    • is driven for the need for achievement or fear of failure 

    • is skilled and experienced 

    • works hard, appears tireless

    • is close to the customer (internal or external) 

ADMINISTER THE SYSTEMS (A) 

  • STYLE: The analytical

    • Establish and maintain systematic ways for producing results 

ENTREPRENEUR (E) 

  •  STYLE: charismatic creative flexible courageous, comfortable with risk and ambiguity

    • To proactively adapt the organization

INTEGRATE PEOPLE (I) 

  • STYLE: The social, people person who, integrator 

Conclusion of 4 roles 

  • necessary and sufficient conditions for good management 

  • WHO WHY HOW WHAT 

  • I, E, A, P

Life Cycle Analysis 

  • Infant Phase 

    • eats cash 

    • all action 

  • Go go phase 

    • growth 

    • spread thin 

    • hires tomorrow needed today 

    • one-person show 

  • adolescent 

    • conflict a v e unclear goals 

    • unproductive meetings



Week 3 Notes 

“I haven’t failed…But I have found 10,000 ways that don’t work” 

Thomas Edison >>Build, Measure, Learn<<

QUIZ 

  • What name do we give to the relationship between value proposition and customer segments A: Product - Market fit 

  • When planning on an initial product, which is most important? A: Sufficient features to solve a problem for a known group of customers 

  • What is the purpose of an MVP? A: Test it on the market to see if people like it or not 

  • For equally successful businesses and equally sized markets, rank the markets in order of expected time to profitability from shortest to longest. A: Existing market, Clone Market, Resegmentation of markets, New Market

Heather Evans 

  • Why this case? 

  • Oldie but Goodie - Classic

  • Student - Easy to identify with Heather 

  • He knows Heather

  • Introduce Raising Capital, Valuation, Dilution issues 

  • Good follow on to YP 

  • 1st steps in Entrepreneurial Journey 

  • Summary: *Should never be a critic 

    • Investment Banker AND Model 

    • Fashion sense 

    • she knew market well bc it was her own workplace 

    • Fundraising efforts were pretty bad, difficult time raising capital 

    • relied too much on Arden & Co. 

    • Focused on conservative dresses for workplace 

    • sold through better department and specialty stores 

    • Market 

      • attractive and growing segment 

      • 4.3 billion - 5 billion (growing 8%-10%)

      • Target customers buy at department and specialty stores 

    • Competition 

      • fragmented 

      • lots of little players in the industry 

      • Liz Claiborne only has 3% of market, compares herself a lot and quotes her 

    • Financials 

      • High ROI (Return on Investment) if clothing becomes fashion 

      • Margins are 40-60%

      • Gross Margin (contribution margin)

        • difference of selling price and cost of actual items sold

        • Goes into paying other expenses like rent for lease, material, lawyer, accounting, etc. 

        • thats gross margin per unit to cover expenses, at that point ur break even 

        • price x quantity = profitability 

        • Operating costs = 10% 

          • costs after variable costs that go into it 

        • Selling Price, Cost of Goods Sold 

        • if you sell more pizza, you have more cost 

        • working capital is low 

          • Amount of money you need to grow your business (in this case)

        • *if you sell to macys for example, they dont pay you for 90 days or longer, basically you borrow money, factors say you owe 1 mil for macys, but they’ll collect it for you, illl give you 800,000, business run like that bc they need money but it takes away 20% of their profits 

        • Fixed Assets Showroom only 

        • Annual growth rates of 100% to 500% typical 

        • Year 2 Projection:

          • Sales $1,712,500 / Net Income 167,173

        • When somebody invests in our company, buying shares in companies like venture capitalists, how are they gonna get their return? They’re gonna make a lot of money. How are u gonna sell your stock if the company hasn’t been sold esp in a privately owned small company? 

        • You probably have to get a dividend from company 

        • or wait until it gets sold, difference to what its sold for to what you invested in

        • small companies need money for growth, stupid if investors give money and make money back right away because u dont see profit til a long period of time 

    • Investor Needs 

      • Ellis - Valuation 

      • Hood - Concerned with license and upside 

      • Greene - Exit and Control (Exit - Investors make money when company is sold) 

        • what happens if i need investment but i want to move my company down to my kid, so how will they make money back? If dont sell the company, agreement, and company doing well, we’ll guarantee u will get a certain return on investment if my company keeps going 

        • how is investor going to control it if things go wrong he doesnt know the market

      • Return Commensurate with Risk

      • Path to Liquidity in Reasonable TIme (when are you planning on selling it and how good will the money be by that time?)

    • Heather Evans Requirements 

      • Asking for 250k

      • wants more than 50% ownership 

      • License of Heather Evans name

      • Ability to remain private 

      • when investing for company, they don't really want more than 50% of company, they dont want the entrepreneur to be the employee, they want the entrepreneur to have more of a stake in the company, as company grows, entrepreneur will be diluted and in the end they’re gna want more than 50% because assuming the company will grow, there will be more money down the line 

      • Ability to remain private 

        • question of exit strategy 

      • Are they reasonable?

        • why? Why not?

      • Value placed on company 

        • 500k

        • too high too low or just right?

        • When we value a company like this, do we focus on the work done so far or the work that's going to be put into it and how much its going to be worth in the end, what does the opportunity look like?

      • If investors get a lower than 50%, is the company worth more than 250k? YES 

      • Why would Heather Evans would succeed

        • experience, knowledge in the field,plus to her education, and she's determined and has been successful in career so far, clear understanding of market and the customers

      • Hasn’t created MVP or other words, a sample or prototype, then later on if she grows, can she handle the growth?

3 key success factors?

MANAGEMENT TEAM

MANAGEMENT TEAM

MANAGEMENT TEAM 

  • People (CCC) 

  • Credibility

    • Track record, what kind of experience do you have 

    • market knowledge

    • realistic plan 

      • focused on key risks and staged plan (milestones) 

    • Team skills 

  • Commitment 

    • Why are you doing this?

    • What did you give up to do this?

    • What will you give up to make this succeed?

      • Time 

      • Savings, drop in income

      • Family 

  • Contribution 

    • sweat equity 

      • prototype 

      • market research 

      • business plan 

      • buyers and suppliers lined up 

Sources of Capital Valuation 

  • None 

  • Your own funds- (Founders Capital)

  • Svings, credit card, mortgages line of credit, 401k) 

  • Family, Friends and Fools 

  • Crowdfunding 

  • An Angel Investor or Angel Group

    • Venture capitalists vs angels, angels typically individual or group investors 

    • Angel = using own money 

    • Venture capital firms raise money from insurance companies and venture funds 

  • Venture capitalist 

  • micro loan or government grant 

  • bank loan or line of credit 

  • Asset based lender 

  • private equity 

  • Why do you wanna start a business why not just buy one? BORROW AGAINST THE COMPANY, once you buy a company with already existing assets and cash flow, bank will loan you money to buy the business, get going faster than starting from scratch 

Funding options for Startups 

BOOTSTRAPPING 

  • Early sources 

    • founders capital 

    • savings 

    • credit scores 

    • second mortgage 

  • Later sources 

    • lines of credit s

    • SBA Loans 

    • asset basket lending 

    • accounts receivable 

    • corporate strategic partnership 

    • banks that tend to start ups 

    • government grants (SBIR, DAPPA, etc.)

EQUITY FINANCING 

  • Early Sources 

    • all bootstrapping early sources 

    • capital also fromL 

      • friends family 

      • angels 

      • angel groups 

      • early stage venture capital firms 

  • Later Sources 

Different Types of Angel Investors 

  • Use own money to invest in company 

  • no entrepreneurial experience and no financial expertise 

Risk Rate of Return 

  • Seed Stage 

    • prototype plan 

    • it’ll cost you, might need a lot of money early on but u have nothing so u have to convince someone to lend you money 

    • 70 - 90% per year (target return) investor would basically want the same as the entrepreneur 

    • you don't usually need to put in not much so early on 

  • Startup 

    • market test 

    • sometimes costs a lot of money

    • after have prototype, product might be working, want probably 50-70% annualized 

  • First 

    • manufacture and ship product 

    • need money 

    • 40-60% annualized 

    • you haven't started selling you’ve just done market research 

  • Second 

    • Lead Customer Sales 

    • finally showing some evidence of demand 

    • 35-50% annualized 

  • Third 

    • organization built

    • you've got to prepare for the volume, still not making profits 

    • 30-40% annualized 

  • Bridge 

    • Two profit years 

    • got profit but not enough to cover all of your company expenses 

    • 30-40% 

Startup Valuation 

  • Treasury Stock 

    • when you start a company, uyou decide how much share stock u will have then put it in the treasury 

    • if you have a company, does it matter how may shares you have

    • if you have 1mil shares and u hand out one, the person has 1/1mil is a very small percentage of company 

  • Dilution - Pre Money/ Post Money

    • if you say company is worth 1mil, that is called PRE MONEY VALUATION 

    • If my business is worth 1 mil, an as an investor and u put in 250k, my business is now worth 1,250,000, company worth more cause i got cash in, 1.250mil is POST MONEY VALUATION after the investment, money goes up bc money goes into the company 

    • How do you know how much each share is priced at? You put the value on it as an entrepreneur

Week 5 Notes 

Liquidity Ratio

  • Current Ratio: Current Assets/ Current Liability 

  • Quick Ratio: Cash + Accounts Receivable/ Current Liabilities 

Safety Ratio 

  • Debt to Equity

  • What are your liabilities (debt) vs ur equity

  • The higher the number, the more debt you owe

Debt to Equity Ratio - Leveraging 

  • ROI is 100%, 1M/ 1M = 100% 

  • ROE (equity, if you sell it in one year for 2M), 5 times what you paid, 500% 

  • As a business owner, wouldn't you rather borrow the money and give it back, you can leverage yourself up 

  • Which is more risky? 

  • It’s more risky because you have all this interest to pay and what if the investment doesnt turn out to be worth 2M, and its less than what you invested into it, then bank cant get back their money, bank only makes money on interest, not the profit you’re making individually 

  • 2008 market crash, prices of homes went up, banks were giving out loans small interest rate, really good until there was underlying problems with way things were working in the real estate market, so values of buildings and homes plummeted, so people had more debt and people couldn’t pay their debts/ mortgage and lost their homes, so realistically this can also sink your company 

Bunyan’s Supply 

  • Gross Profit Ratio: Gross profit/ Sales 

  • Pretax Profit Ratio: Pretax Profit/ Sales

  • Price elasticity of demand 

    • how much can you increase your prices and not affect demand 

  • Inventory Turnover 

    • COGS/ Inventory

    • Widget Case: you buy inventory, more you buy inventory, the more cash is going out, if you want to save cash you need less inventory, but you have to have enough inventory to satisfy customers, dont have too much inventory to sit around and not have any money cash bc you need it for operations

    • How many times can you buy inventory and sell it in a year?

    • Ask Bunyon why is inventory turnover so low? What would he say? What’s the good things and the bad things?

    • Notes payable = what you owe the bank

    • GOOD SIDE Inventory may be high because you are expecting a lot of growth, ur like Home Depot, ur going to find exactly what you want, one stop shot, even if it doesnt sell as quickly BAD SIDE Maybe inventory is not sellable, maybe lumber he has in yard and it rains in cali and the lumber gets warped and he cant sell it anymore, if it’s non sellable then he has to sell it for 50% of the price and take a loss on it, his COGS goes way up compared to the selling price, banks will go in and ask how good inventory is, maybe STYLES change and its not sell able anymore, maybe he isn’t paying attention to his buying, might not be good financial management 

    • Accounts Receivable Turnover

      • Sales/ Accounts Receiveable 

      • How fast am I getting paid for my goods in a year?

      • GOOD SIDE loose policy on payments because he wants their business, granting terms, but IS IT WORTH IT? BANKS WILL LOOK AT accredability and accounts receivable aging, BAD SIDE if he has bad debts that people arent paying then that becomes bad debt expense

    • Statement of Cash flow

      • waht affects the difference between profits and cash 

        • changes in accounts receivable, depreciationk

        • For statement, start with net income after tax, depreciation is a non cash expense, so you have to add it back to come up with where your cash is 

        • if accounts receivable go up, that means cash is going down 

        • if people aren’t paying you, relative to income

        • increase in inventory (have to pay cash), cash is going down 

        • accounts payable, if you increase this meaning ur borrowing more money from suppliers and clients, this means ur not paying suppliers as quickly enough to continue business because you gotta pay them eventually, in addition to borrowing from bank

        • Accrue expenses, means if you’re decreasing accrue expenses your cash is going down, then if increases then cash going up, then you are not paying cash vs paying cash for your expenses that you owe 

MIDTERM 

  • Make sure laptop fully charged and responds is downloaded

  • 50 questions, true false and short answers 

  • simple calculations 

  • respondus has calculator 

  • *be good citizens, ethics text only chapter not covered in lecture so make sure you review it!) 

  • HOW TO PREPARE 

    • Textbook, smart book questions, assessment videos 

    • rewatch the Udacity videos - how to build a startup 

    • Lecture slides, notes from class 

Review of Organization Life Cycles 

4 roles of management

PRODUCE RESULTS (P) what

style - Producer of Results (P), the focused achiever 

  • is driven by the need for achievement (or the fear of failure) 

  • appears tireless 

ADMINISTER THE SYSTEMS (A) how

style - the analytical, detail person 

ENREPRENEUR (E) why

style: the creative, charismatic person 

INTEGRATE PEOPLE (I) who

style - the social, people person who

LIFE CYCLE ANALYSIS

  • People dont have enough P in them to start business, lots of convincing talk during courtship phase, if no action all ur doing is having an affair 

  • infant phase, baby phase, company eats cash, got to get inventory and build up from bottom up, all about action

  • infant mortality, loss of cash loss of commitment 

  • GO GO phase, spread too thin,

  • FOUNDER TRAP think abt delegation and how to actually do it, growing fast cant pay people to help you 

  • Very easy to get stable 

  • aristocracy early bureaucracy, characterized by people, think of big law firm or corporation and they get all the benefits, boring static place 

Entrepreneurial Interview

  • Start- up and Early Stage 

  • Opportunity Recognition and Analysis

  • Why did you start it and how did you start it 

  • How did you find opportunity in the first place 

  • original value proposition 

  • i bet you exchanged a lot over the years 

  • how did you get other financing 

  • how do they go to 

  • who are their sources of capital 

  • motivation for starting in the first place

  • Who were the founders? Partners?

MIDTERM SPECIAL SESSION 

  • Difference Between Cash and Profits 



Week 6 - MIDTERM WEEK 

DISC - Personality Tests 



Week 7 Notes 

Professor likes it because he could adjust the lefcture based off our questions 

Management Concepts (Management Theory) 

  • introduce how it affects people, how it’ll affect you 

  • what is the role of the leader or manager of an organization 

  • be able to structure something and implement what goals and strategy of the organization/ company are 

Learning Objectives 

Market has huge impact on valuation of companies 

  • ability to get money, investments, funds

If a leader does not try to create a culture is there a culture within it anyway?

  • Culture molds itself because of behaviors but some might not be managed

Happiness=Revolutionary Concept 

  • working its way to self management 

  • how you view people working in your environment 

  • get a sense of the culture

think about individualized tasks and if it fits in with the group tasks/ goals 

The value of motivation 

  • intrinsic rewards 

  • extrinsic rewards

Motivation and Maslow’s Hierarchy of Needs 

Needs to …

  • safety 

  • social 

  • basic psychological 

  • esteem 

*Refer to pyramid on slides

Expectancy theory 

  • What makes you do a particular job?



Week 9 Notes

Ramit Varma: Rev Prep and Breakout Learning (CEO) AirBnb

Set of Habits and Mindsets that makes you a successful entrepreneur 

Millions of dollars a year for marketing & branding, real estate for business, direct credibility for someone involved in the market 

Core Takeaways 

  • Good ear for what customer needs

  • Tenacity and optimism to see ideas through, low enough ego, conviction 

  • TENACITY & HUMILITY 

Flash of Insight 

Trial and Error with something repeatable, train others how to do it, then scale it out so you don’t have to do all the trials 1 on 1 because more people know how to do what you were doing and doing it effectively 

THINK *When is it mature or pre-mature to advance

What makes a business complex 

75%-80% 

Steven Walters Podcast

With positive cash flow, you can do anything 

Control the means of production, control the thing you are producing 



Week 10 - Eric Friedlander 

  • NY 

  • Public schools 

  • Hs private school for couple years 

  • UofPENN then to UCLA 

  • Europe, post grad, america wasnt the only way to see the world 

  • Republic of philippines had sued nuclear house 

  • Litigation Case 

  • Focus more on Banking 

  • Investment Bank, Corporate finance to understand how banks see finance within business

  • Construction loan to finish house, sell house, put money back into business and grow business



FINAL - Study Guide [Most likely will be able to be found online]

  • Chapters 

  • Lectures 

  • Cases 

  • PRE READING MATERIAL AND PRE WORK 

  • Guest speakers 

  • Panapto Recording for the Guest Speakers 

  • Textbook 

    • Terms and content 

  • Only 2 questions with calculations 

  • Partial credit on questions thats applicable