social influence

  • Conformity - change behavior to fit in with a group or match others
    • Asch study
    • Asked to show which line is the same length as the standard, first time you answer first, then the second time a room full of people give the wrong answer first
  • Compliance - changing behavior in response to a direct request
    • Someone asks you to change and you do
  • Obedience (type of compliance) - changing behavior because of a direct request from someone with authority
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