Visual Merchandising

• Category Balance - I feel as if there are too many basics that don’t really push me to buy… it might be a taste thing.

• I also think the placement of the items are messy. One noticeable order is the bag’s on the floor, it’ll most likely be the last thing I’d see and I don’t think it’s optimal

• Signages - too many at once, it feels redundant

Visual merchandising - use design psychology

• Retail Storytelling + Sales Psychology

• Why it matters

  • 70% of purchase decisions happen in-store

  • increases dwell time

  • elevates brand perception

  • drives impulse purchases

Your VM should answer: What should the customer FEEL at every step?

• There’s no branding to it

  • Poor color palette

Lighting

• Highlight products, set the tone, etc. 

• It’s like the makeup

2 tyoes:

• Accent lighting

• Ambient lighting

Mannequins & Props

• too static and doesn’t tell a story

• I would reposition the manequins  

• use prymaid rule

Signage: