Bingo Bonus Engagement – Post-Event Quick Notes

Cityhood Celebration – Bingo Bonus (June 28, 2025)

Core Facts
• Venue – Gordon College, Olongapo
• Organizer – City Government of Olongapo
• Audience – Local residents / walk-ins / regular players

Objectives (condensed)
• Promote Bingo Bonus
• Drive on-site participation & community engagement
• Elevate brand awareness for future events

Key Metrics
• Participants = 82
• Social-media tags = 82
• Follower gains – FB + 82, IG + 3, TikTok + 14
• No coupon redemptions (mostly students)

Insights
• High turnout & FB growth
• Weak IG / TikTok traction
• Feedback positive among middle-aged / senior locals
• Promo limited mainly to FB; no formal feedback tracking

Action Points
• Add raffles for new follows
• Collect sign-ups on-site
• Assign staff to record photo shares
• Launch TikTok challenges / IG filters

P-POP Fashion Show – Bingo Bonus (July 5, 2025)

Core Facts
• Venue – Subic Sports Complex
• Organizer – Entry Lokal + sponsors
• Audience – Local community, partners, sponsors

Objectives (condensed)
• Promote Bingo Bonus
• Provide free photobooth
• Spotlight local sponsors & suppliers
• Build lasting partnerships

Key Metrics vs. Targets
• Participants target =200; actual =86 (incl. 4 coupon claims)
• Social-media tags target =100; actual =58
• Follower gain target =100; actual combined =58
• Photos taken target =200; actual =35
• Photobooth sponsor cost = Ortiz (net ₱2{,}550)

Insights
• Free photobooth boosted engagement
• Sponsor visibility appreciated
• Bad weather & timing hurt turnout
• Tracking of shares/metrics still weak
• No digital feedback collected

Action Points
• Create clear event hashtag & signage
• Incentivize follows/shares
• Formalize metrics tracking
• Deepen local business sponsorships

Cross-Event Takeaways

  1. Facebook delivers immediate reach; diversify to IG & TikTok for younger segments.
  2. Real-time tracking (sign-ups, hashtag monitoring) is essential for accurate ROI assessment.
  3. Incentives (raffles, coupons, photo contests) reliably convert participation into follows.
  4. Visual attractions (photobooth, filters) drive shareable content; combine with mandatory tags.
  5. Weather, scheduling, and multi-platform promo heavily influence attendance.