equity eval.

p - a limitation of the equity theory is that it is limited in its universality

e - aumer ryan et al found that there are cultural differences linking equity to satsifaction. in individualistic cultures (us) individuals are more satisfied when the relationship is perceived to be equitable whereas in collectivist cultures (jamaica) individuals are most satisfied when they are perceived to be overbenefitting

e - this suggests that fairness and equity causing satisfaction is not universal 

l - the theory is undermined by the beta bias presented by the cultural differences and therefore lacks validity as it cannot be applied to everyone.

p - a limitation of the equity theory is that not all individuals look for equity in a relationship

e - huseman suggested that some partners are ‘benevolents’ who prefer to contribute more than receive and some partners are ‘entitleds’ who want to receive more out of their relationship.

e - in this case. both partners would be satsified without equity