Lesson 5; Types of Media and Media Convergence.

Types of Media and Media Convergence – Study Notes

• Source context: MIL (Media and Information Literacy) course by Mr. Arniel Ping, St. Stephen’s High School, Manila, Philippines. Topic emphasizes Types of Media and Media Convergence.

Learning Competencies (overview)

• Identify the different types of media (SSHS).

• Classify contents of different media types (MIL11/12TYM-IIId-10).

• Discuss the effects of media on culture and society (SSHS).

• Evaluate the effects of media on culture and society (SSHS).

• Define media convergence through current examples (MIL11/12TYM-IIId-11).

• Evaluate why media convergence is a trend that cannot be done away with (SSHS).

Topic Outline

• I. Media

  • A. Types

  • B. Media and Culture

  • C. Media Convergence

  • 1. Definition

  • 2. Examples

  • 3. Importance

Formative Assessment I – Key Type

• Task: Write “P” for print media, “B” for broadcast media, “F” for film, and “N” for new media.

• Items and classification:

  • ABS-CBN TV Patrol aired on channel 2 → B

  • Harry Potter Complete Series Boxed Set Collection → P

  • Promotional poster uploaded in Facebook → N

  • Media and Information Literacy textbook → P

  • Don’t Let Me Down by The Chainsmokers on Spotify → N

  • 24-Oras news program uploaded on YouTube → N

  • One Punch-man manga uploaded in MyManga website → N

  • Jason Bourne movie shown in theaters → F

  • Philippine Daily Inquirer newspaper → P

  • 7 Years by Lukas Graham played on 90.7 Love Radio → B

• Answers (as provided): 1. B 2. P 3. N 4. P 5. N 6. N 7. N 8. F 9. P 10. B

• Criterion for identifying media type (summary of method):

  • Consider content type (print vs. audio/visual vs. interactive), distribution channel (online vs. physical vs. broadcast), and format characteristics (text, image, sound, interactivity).

Types of Media (Overview)

• Print Media

• Broadcast Media

• Film/Cinema

• Video Games (Digital Games)

• New Media

Activity (Pair) – Examples by type

• Each pair should give at least 1 example per type:

  • Print Media

  • Broadcast Media

  • Film/Cinema

  • Video Games

  • New Media

PRINT MEDIA

• Definition: refer to any medium that communicates information, news, or entertainment through printed materials rather than digital or electronic formats; traditional way of delivering information.

• Examples of print media:

  • Newspapers (e.g., Philippines Daily Inquirer, Manila Bulletin, The New York Times)

  • Books (textbooks, novels, reference books)

  • Magazines (TIME, Vogue, National Geographic)

  • Pamphlets & Brochures (advertising or information campaigns)

  • Posters & Flyers (announcements, promotions, or educational materials)

  • Newsletters and journals (schools, organizations, or research communities)

• Print media in the Philippines and worldwide (examples shown on pages):

  • Philippine Daily Inquirer; The Manila Bulletin; The New York Times; Mindanao Daily; Panay News; BusinessWorld; BusinessMirror; The Manila Times; etc.

• Magazine/newstand visuals (examples of magazine titles shown): CondoLiving, SASA, BluPrint, Celery, Mom, etc. (illustrative collage of magazine titles visible on stands)

• Key characteristics of print media:
  1) Tangible – you can hold and physically read it.
  2) Usually produced using printing presses or similar technologies.
  3) Credibility and permanence – once printed, it’s a lasting record.
  4) Accessible without internet or electricity.

BROADCAST MEDIA

• Definition: refers to any form of communication that uses electronic transmission to reach a wide audience at the same time. Instead of printed materials, it relies on signals—radio waves, television signals, or digital broadcasts—to deliver information, entertainment, or advertisements.

• Examples/evidence from the material:

  • On-air radio stations and networks (e.g., Jam, YES!, 97.1 FM, 93.9 FM, 101.9 etc. – illustrative roster of Manila-area stations)

  • Radio networks and live programs (DZBB, DZMM, DZRH, RMN, DWWW, etc.)

  • TV networks and channels: GMA, ABS-CBN, TV5, UNTV, SolarTV, etc. (major networks listed with their taglines and affiliations)

• TV channels and broadcast brands (examples shown): GMA, GMA News TV, QTV, ABS-CBN, UNTV, TV5, etc.

• Overall function: to deliver information, entertainment, and advertisements to a broad audience via electronic transmission

FILM/CINEMA

• Definition and scope: Film/cinema refers to moving-image media distributed via cinemas or other screens.

• Examples (as shown in the material):

  • Films and titles connected to popular culture and local stars (e.g., Raya the Last Dragon; Disney/Pixar’s Luca)

  • Filipino film titles and actors listed on the page (e.g., Nadine Lustre, Louise Delos Reyes, McCoy De Leon, Jeffrey Hidalgo, etc.)

  • Other film-related displays such as “My Father, Myself,” “Labyu,” “Accent,” “Partners in Crime,” “Now It Can Be Told,” “Cineko,” and other listed titles/credits (note: these are examples included in the slide collage)

• Note: Film/cinema examples mix international releases with local Filipino film stars and productions

VIDEO GAMES

• Examples listed:

  • FORTNITE

  • BATTLE ROYALE (genre descriptor commonly associated with Fortnite)

  • ROBLOX

  • OVERWATCH

  • CALL OF DUTY

• Purpose: interactive digital entertainment with varying genres, often multiplayer; part of the New Media landscape when delivered online

NEW MEDIA

• Definition: digital media that are interactive, incorporate two-way communication, and involve computing (source link provided in slides)

• Social Media (as a subset):

  • Forms of electronic communication (web sites) through which people create online communities to share information, ideas, personal messages, etc.

  • Example definitions cited from Merriam-Webster and related sources in the slides

• Relationship to other media: new media often overlaps with print, broadcast, film, and online platforms through digital, interactive formats

DELIVERY MODES OF CONTENT ACROSS MEDIA TYPES

• Live streaming

  • Allows creators to share creation and ideas in real time

  • Common in online media platforms (Facebook, YouTube, Instagram)

  • Also used in broadcast media contexts

• Webinars

  • Online seminars, trainings, lectures, or discussions

  • Can be used to present new products or showcase latest creations

• Podcasts

  • Known as “new radio” (combination of iPod and broadcast concepts)

  • Audio programs delivered in digital format

  • Accessible online and downloadable for offline listening

• Infographics

  • Visual presentation of information and data using imagery and charts with minimal text

  • Provides quick overview; integrates print and online media usage

• E-books

  • Electronic version of printed books

  • Readable on computers or handheld devices

  • Interactive features: note-taking, underlining, bookmarking, hyperlinks

  • Personalization: adjustable font and backlight

CLASS DISCUSSION (emerging social media questions)

• 1) What is the emerging role of social media in society?

• 2) How do you think social media is affecting our culture?

CARTOON ANALYSIS (FORMATIVE ASSESSMENT)

• Focus: Cartoon analyses exploring the effects of social media on relationships and communication

• Source examples used in prompts:

  • Oclarin article: Effects of social media on relationships and communication

  • Pinterest prompts: "PEOPLE NOWADAYS" and other related visuals

  • Makkah Newspaper/Pinterest image prompt collection

• Purpose: to analyze how media and social media influence behavior and social dynamics

VIDEO PRESENTATION

• Indication that a video presentation component is included in the course material

WHAT IS MEDIA CONVERGENCE?

• Definition: Simply refers to the merging of different types of mass media (Traditional Media, Print Media, Broadcast Media, New Media) and the Internet, as well as portable and highly interactive technologies, through digital media platforms.

• Significance: highlights the blending of formats and channels to deliver content and enable cross-platform interactions

DIRECTIONS FOR ASSIGNMENT (VISUAL PRESENTATION)

• Task: Draw a visual presentation on the influence of media in society

• Output format: short bond paper or computer-created

• Evaluation rubrics (summary):

  • Design/Layout: 30 points; Layout should be organized; Fonts and color scheme should be consistent; Overall style should be coherent; Visuals should support the data; Clarity and data should clearly demonstrate trends; Main idea should be obvious and easy to understand.

  • Content/Quality: 25–20–15–0 point tiers in descending order for varying levels of completeness and data support.

  • Criteria examples (interpreted from slide text):

  • 30 points: Layout organized; consistent color/font scheme; clear data; data demonstrates trend; main idea is obvious.

  • 25 points: Generally good; minor inconsistencies; adequate data; main idea understandable; some improvements needed.

  • 20 points: Layout could be improved; data may not fully demonstrate trend; main idea understandable but not strong.

  • 15 points: Layout disorganized; insufficient facts/data; main idea less clear.

  • 0 points: No layout; no real data or facts; missing idea.

Connections and implications (summary)

• The content links to foundational media literacy concepts:

  • Distinguishing media types helps in understanding content sources, purposes, and audience reach.

  • Media convergence explains why contemporary media experiences are multi-platform and interactive.

  • New media and social media amplify two-way communication, participatory culture, and the blurring of traditional boundaries between producer and consumer.

  • Ethical and cultural implications include concerns about accuracy, credibility, information overload, and the social impact of media on relationships and identity.