Self-regulation & defending self
Self & information processing
Established self – Acts as a regulatory system influencing your thoughts, emotions, and behavior.
It forms an organizing framework in how we understand and interpret the social world (social cognition).
It affects perception and memory, such as how we form impressions of others.
Self & Emotions
Emotions highlight significant events – „as if they just happened”
Emotions as complex experiences
Thoughts
Feelings
Biological reactions (e.g., heart rate, hormones)
Behavioral intentions (e.g., urge to flee, confront)
These elements are interconnected and can prime each other. For example:
Facial expressions can influence feelings (Strack et al., 1988).
Reading emotion-related sentences can affect facial muscle activity (Havas et al., 2010).
Origins of emotions
Biological bases – James (1884); Schachter & Singer (1962)
James (1884): Emotions arise from physiological reactions (we feel afraid because we tremble).
Schachter & Singer (1962): Emotions result from both physiological arousal and cognitive interpretation.
Cognitive bases – appraisal (an interpretation of an event)
Appraisal theory: Emotions depend on your interpretation of an event’s valence (good/bad), cause, and controllability.
We can be misled in our appraisals — the cause we focus on might not be the real one (Olson, 1990).
Culture & Emotions
Cultural differences affect:
How often emotions are experienced.
What emotions are appropriate and when.
Collectivist (C) cultures emphasize:
Connectedness, familiarity, indebtedness.
Avoidance, politeness in social interactions.
Individualist (I) cultures emphasize:
Confrontation, assertiveness.
Self-regulation: Behavior

Desired Selves
Regulatory Focus Theory (Higgins, 1987)
Self-guides– personal standards for different kinds of desired selves
Ideal self (hopes and aspirations): Promotion focus → Striving for positive outcomes (e.g., happiness).
Ought self (duties and obligations): Prevention focus → Avoiding negative outcomes (e.g., anxiety).
When self-regulation fails: Temptations
It’s often due to temptations (short-term gains vs. long-term goals).
Coping strategies include:
Self-administered rewards/penalties.
Linking goals to core values.
Reframing temptations in abstract terms.
Ego-depletion: Mental fatigue can weaken self-control.
Self-affirmation: Reminding yourself of your values helps restore self-regulation after ego-depletion.
Defending the self
Threats to the self
Failures
Inconsistencies
Loss of control
learned helplessness, Seligman, 1975
Attribution to internal, stable, and uncontrollable causes → Leads to depression.
Thought: “It’s my fault, and I can’t change it.”
Negative outcomes:
Emotional: Shame, anxiety, stress.
Physical: High stress responses, possible heart disease (e.g., Type A behavior).
Buffers (Protective Mechanisms):
High self-esteem (except in narcissists) – promotes self-enhancing biases
Positive emotions help restore balance.
Emotion-focused coping
Avoidance, escape, downplaying threats.
Terror Management Theory (Solomon et al., 2000): Coping with the fear of death via symbolic self-worth (e.g., cultural worldviews).
Self-awareness can either increase stress or help regulate it.
Self-affirmation, self-expression, and tend & befriend (more common in women) are useful strategies.
Problem-focused coping
Taking active steps to change the situation.
Use of excuses or justifications (external attributions).
Self-handicapping: Making excuses in advance or sabotaging one’s own performance to protect self-esteem.
Control
even the mere belief in personal control motivates to try
we tend to overestimate it (e.g. gambling)
self-efficacy- confidence in our ability to produce the outcomes we desire
counterfactual thinking- how an outcome might have turned out differently