rhetorical analysis

Vernacular - the main language of an area

Jargon - a specialized language 

Invective - a verbal attack

Pedantic - overly scholarly language

Loaded words - words that have emotion or history or connotations

Purple prose - decorative, descriptive language 

Anastrophe - inversion of natural speaking order

Epanalepsis - repetition both at the start and end of a sentence

Anadiplosis - the ending word is repeated at the beginning

Antimetabole - repetition of words in reverse

Chiasmus - reverse of grammar structure

Polyptoton - words from the same root repeated