Consumer Health – Key Terms and Concepts (Health 10)
Lesson 1: Consumer Health
Quote: "Every time you spend, you are casting a vote for the kind of world you want" – Anna Lappe
We are all consumers and face a wide variety of attractive, well-advertised health products promoted by popular personalities with promises to improve health.
As health consumers, we:
acquire health information, purchase health products, and avail health services from diverse sources
deserve proper treatment and respect from sellers
Health information (World Health Assembly definition): a process of obtaining systematic knowledge and technology that can be used for the improvement of the health of individuals or populations; useful for health promotion, disease prevention, and health care management
Health information includes data and facts from media, professionals, and agencies; ideas heard from people, books, media, and other printed materials that influence health
GUIDELINES AND CRITERIA IN SELECTING AND EVALUATING HEALTH INFORMATION
It is our duty to evaluate reliability of sources and become educated consumers who select information, products, and services that are scientifically proven and legally approved
Guidelines and criteria in selection/evaluation:
Reliability — Who is/are giving the information?
Credibility — What is their reputation in the community and in the country?
Professionalism — What is their educational background?
Purpose — How is the information presented? Educational/science-based or advertisement/strategy?
Motivation — Is it intended to improve health and well-being or for profit?
HEALTH PRODUCTS: substances, materials, or equipment for purchase and use in maintenance of health or treatment of disease; items consumed to improve well-being (e.g., medicines, clothes, etc.)
HEALTH SERVICES: health actions/procedures provided to help satisfy health needs; examples include medical consultation, medical treatment, hospital confinement, health care services
HEALTH SERVICE PROVIDERS in the Philippines vary from public, private, national, to barangay health providers
Health Professionals and their Field of Specialization (what they deal with):
NURSES: work in hospitals/outpatient facilities; administer medications, IVs, maintain records, communicate with doctors
DOCTORS: diagnose and treat; can be primary care physicians or specialists (emergency medicine, obstetrics/gynecology, geriatrics, psychiatry, endocrinology, ophthalmology, anesthesiology, cardiology, etc.)
DENTISTS: diagnose, prevent, and treat diseases of the oral cavity and related tissues
MEDICAL TECHNICIANS: analyze/test body fluids and tissues; ensure laboratory results are accurate and timely
PHARMACISTS: dispense medications; offer expertise on prescriptions; conduct health screenings, immunizations, advise on healthy lifestyle; oversee medications
PHYSICAL THERAPISTS: diagnose and treat individuals of all ages with health-related movement limitations; facilitate functional activities
NUTRITIONIST-DIETICIANS: licensed professionals who assess, diagnose, and treat nutritional problems; experts in human nutrition; alter patient’s nutrition as needed
HEALTH FACILITIES: places that provide health care; include hospitals, clinics, outpatient care centers, birthing centers, psychiatric care centers
When choosing a health facility, consider:
HEALTH CARE PLANS AND FINANCING SYSTEMS
PhilHealth and private health insurance are among providers licensed by the Insurance Commission (IC)
Health cards can be sold by HMOs or given as a health benefit by employers; self-employed individuals may also avail for themselves and families for medical check-ups or hospital confinement
DOH TO REVISIT AND AMEND Magna Carta of Public Health Workers (Under Republic Act No. )
Under RA (1992): public health workers are entitled to benefits including subsistence allowance, laundry allowance, longevity pay, and higher salary grade upon retirement, among others
Despite passage, successive governments have failed to fully provide all prescribed benefits; not all government agencies implement the law; monitoring of policy implementation has been weak
LESSON 2: QUACKERIES AND ALTERNATIVE HEALTH CARE MODALITIES
Everyone is a health consumer and potential target for fraudulent services and activities; armed with information/skills, you can protect yourself from health fraud (quackery)
QUACKERY: form of health fraud in the advertisement, promotion, or sale of products/services that have not been scientifically proven safe/effective
QUACK: individual with little/no professional qualifications to practice medicine; uses meaningless medical jargon; uses scare tactics and quick fixes
Characteristics of health quackery
Ignorance — Consumers may not distinguish between proven and unproven health products/services; false yet powerful promises used by marketers
Placebo effect — Mind influences how one feels; people feel better due to belief unless health problem is severe
Self-limiting conditions — Some health problems resolve on their own; quackery may claim credit
Sleight of hand / magic tricks — Pseudo-technologies like psychic surgery used as fakery
Types of Quackery
It is progressive: Quacks claim latest advances in science
It is a big business: Quacks can be very profitable
It is for an incurable condition: Targets those with diagnosed incurable illnesses
It multiplies fast: Targets hopeless cases offering cures and hope
Health Quackery
HARMFUL PHYSICAL AND PSYCHOLOGICAL EFFECTS of quackery
Economic harm — Financial losses; can be catastrophic for families; quacks may seek to bleed customers dry
Direct harm — Lack of scientific basis can cause death, injury, suffering; misdiagnosis or ineffective treatments may create conflict
Psychological harm — Mental anguish from fake diagnoses and uncertain, unsafe treatments
Societal harm — Misinformation wastes limited resources; mass misinformation can influence policymakers, jurists, and media influence
LESSON 3: COMPLEMENTARY AND ALTERNATIVE HEALTH CARE MODALITIES
Philippines’ traditional medicine remains prevalent, especially in rural areas; FDA advisory warns against procurement/consumption of many products (cosmetics, herbal products, slimming products, insect-control products) without proper authorization
HERBAL MEDICINE: DOH Traditional Health Program endorses ten medicinal plants for herbal medicine use
Medicinal plants can be used in salads, herbal teas, tinctures, and supplements
B. Nutrition Quackery: Promotion of food fads and other nutritional practices claiming all-natural benefits; belief in multiple plants in one product
C. Devices Quackery: Use of gadgets (dials, gauges, electrodes, magnets, blinkers) claimed to cure conditions
A. Medical Quackery: Cures, treatments, or remedies that are drugless or bloodless in nature
THE 10 PHILIPPINE MEDICINAL PLANTS and their functions
Acapulko — treatment of insect bites, itchiness, ringworms, infections, scabies, and eczemas
Ampalaya — supplement in treating diabetes, burns, coughs, and hemorrhoids
Bawang — supplement in reducing blood cholesterol; antibacterial and anti-inflammatory properties
Bayabas — antioxidant, anti-allergy, antimicrobial, and anti-diabetic
Lagundi — treatment of cough, colds, and fever
Niyog-niyogan — elimination of intestinal parasites
Sambong — treatment of hypertension, kidney stones, rheumatism, cough, and colds
Tsaanggubat — treatment of skin allergies
Ulasimang-bato (Pansit-pansitan) — treating arthritis and gout
Yerba Buena — for insect bites, coughs, and colds
Other therapies still evident today
Acupuncture — pricking the skin or tissue with needles to alleviate pain and treat various physical, mental, and emotional conditions
Ventosa (cupping) — massage of soft tissues using kneading, tapping, stroking, and friction to relax muscles
Reflexology — applying pressure to specific points/areas believed to correspond to organs/systems; pressing them has health benefits
Naturopathy — disease treatment/prevention without drugs, via diet control and massage
CONSUMER WELFARE AND PROTECTION
The 1987 Philippine Constitution states: “The state shall protect consumers from trade malpractices and from substandard or hazardous substances.” – Article XVI, General Provisions, Section 9
CONSUMER LAW (Republic Act No. ), known as the Consumer Act of the Philippines
Designed to prevent fraud/unfair practices from gaining advantage and to protect the weak
Focus on welfare, protection, and rights of Filipino consumers
The Eight Basic Consumer Rights
Right to basic needs — guarantees survival, adequate food, clothing, shelter, health care, education, sanitation; availability of basic/prime commodities at affordable prices and good quality
Right to safety — protection from goods/services that are hazardous to health and life
Right to information — protection against dishonest advertising or mislabeling; right to be given facts to make informed choices; compensation for misrepresentation and shoddy goods/services
Right to choose — freedom to select among products at competitive prices with satisfactory quality
Right to representation — right to express interests in government policy making/execution
Right to redress — right to be compensated for misrepresentation, shoddy, or unsatisfactory services
Right to consumer education — right to acquire knowledge and skills to be informed consumers
Right to a healthy environment — right to live/work in a non-threatening, non-dangerous environment that sustains dignity and well-being
CONSUMER PROTECTION AGENCIES AND ORGANIZATIONS
Departments: Department of Health, Department of Education, Department of Agriculture, Department of Trade and Industry, Bangko Sentral ng Pilipinas, Local Governments
These agencies run education/information campaigns (seminars, lectures, print materials, radio/TV programs) focusing on consumer rights/responsibilities, product standards and safety, environmental concerns, etc., integrated into the secondary school curriculum
The Department of Education, in cooperation with other departments/agencies with consumer welfare functions, developed the curriculum
Summary connections
The material links health literacy, critical evaluation of information, protection against deceptive health claims, and practical consumer rights to ensure safe, effective, and affordable health care and products
Emphasizes evidence-based decision making, awareness of fraud, and rights as a foundation for healthier communities