Hungarian Wine - Business Models

Hungarian wine market experiencing dynamic changes with a new generation seeking quality wines.
Smaller producers are building modern wineries due to EU subsidies, increasing wine-making capacity.
Competition exists among wineries and vine varieties.
Climate change affects viticulture and winemaking.
New wineries need proper marketing and market surveys to gain market share.
Wine-producing enterprises can be remunerative in the long run.

Csaba Koch cultivates vineyards in the Hajos-Baja wine region since 1991.
Koch Winery produces about 900,000 bottles of wine yearly and exports to several countries.
Experimenting with new clones for 12–13 years with scientific cooperation.
Experiment aims to breed clones resistant to downy mildew, powdery mildew, or grey rot through cross-breeding and gene manipulation.
Koch winery is devoted to ecological grape production, minimizing chemicals.
Bacska clone is grown on 15 hectares, Pannonia clone on 12 hectares.
$Bacska$ clone matures into mid-quality grape, suitable for high volume base wine.
$Pannonia$ clone is a good quality variety with outstanding resistance, reminds of Reisling type.

Junibor association founded in 2008 to help professional development of young winemakers (under 35).
The association propagates responsible wine consumption.
DiVino wine bar opened in 2011 in Budapest, featuring wines made by Junibor members.
Great amount of young dedicated wine makers cooperating with each other is an inimitable possibility and a spiritual capital to start with.
Franchise system extended to other cities in Hungary, with plans for international expansion.
Marketing is managed by a special professional company.
The Budapest DiVino bar organizes the Junibor Wine Festival.
DiVino wine bar has received "Michelin" and "Bib Gourmand" recommendations and sells over 200,000 bottles yearly.

Csaba Miklos, a winemaker and horticulturist, opened a shop in Budapest combining wines and flowers.
The Mor wine district produces primarily white wines.
Miklos sells only his own wines and obtains flowers from Kenyan and Dutch producers.
The shop sells flowers in traditional and creative ways, recommending wine pairings.

Competition drives wine makers to innovate.
Innovative ideas and unique, quality wines are essential for Hungarian wine makers to succeed against international competition.
The relation between scientific and economic domains has an increasingly important role as well.
Cooperation, technological transfer from science to production and the direct involvement of researchers into the economical processes could provide kind of an advantage that should not be lost.