Memory
Three memory stores that differ in function, capacity and duration
Sensory memory
Working or short term memory
Long Term memory
Sensory Memory—divided into two types:
iconic memory/visual memory—brief memory of an image or icon
echoic memory/auditory memory—auditory sensory memories may last a bit longer than visual sensory memories
George Sperling studied iconic memory.
Sensory memory forms automatically, without attention or interpretation. Attention is needed to to transfer memory to working memory.
Short-Term Memory
Function—conscious processing of information
where information is actively worked on
Capacity—limited to 7+/- 2 items
Duration—brief storage about 30sec
Chunking
Grouping small bits of information into larger units of information
—expands working memory load
ex. 483 792 516
Long-Term Memory
Function—organizes and stores information
more passive form of storage than working memory
Unlimited capacity
Some Terms
Duration—thought by some to be more permanent
Encoding—process that controls movement from working to long-term memory store
Retrieval—process that controls flow of information from long-term to working memory store
LONG TERM MEMORY
Procedural Memory
motor skills, actions
Implicit Memory(Nondeclarative Memory)
Memory without conscious recall
Cant be consciously recollected
Automatic vs. Effortful Encoding
Effortful Processing
—requires attention and conscious effort
—Examples:
memorizing your notes for your upcoming Intro to Psych exam
repeating a phone nu per in your head until you can write it down
Hierarchical Organization
Related items clustered together of form categories
Related categories clustered to form higher-order categories
Remember list item better if list presented in categories
—poorer recall if presented randomly
Even if list items are random, people still organize info in some logical pattern
Why do we forget?
forgetting can occur at any memory stage
Tip of the tongue phenomenon
TOT—involves the sensation of knowing that specific info is stored in long-term memory but being unable to retrieve it
Can't retrieve info that you absolutely know is stored in your LTM
retrieving info is all or nothing
Retrieval—process of accessing stored info
sometimes info IS encoded into LTM
Measures of Retrieval
Recall—test of LTM that involves retrieving memories without cues, also termed free recall
Cued recall—test of LTM that involves remembering an item of info in response to a retrieval cue
Recognition—test of LTM that involvers identifying correct info from a series of possible choices
Serial position effect—tendency to remember items at the beginning and end of a list better than
Encoding Specificity
—when conditions of retrieval are similar to conditions of encoding, retrieval is more likely to be successful
—You are more likely to remember things if the conditions under which you recall them are similar to the conditions under which you learned them.
Context effects—environmental cues to recall
State dependent retrieval—physical, internal factors
The Forgetting Curve
Hermann Ebbinghaus first began to study forgetting using nonsense syllables
Nonsense syllables are three letter combinations that look like words but are meaningless(ROH, KUF)
4 Reasons for forgetting
Encoding failure
absentmindedness
didn't pay attention enough to make it meaningful
Decay theory
memory traces fade away
Interference Theory
forgetting is caused by new memories interfering
Retroactive and proactive
new memories interfere with remember old memory
old memory interferes with a new memory
Motivated Forgetting
Undesired memory is held back from awareness
Suppression—conscious forgetting, think of other things
Repression—unconscious forgetting(freudian)
Loftus Experiment
Subjects shown video of an accident between two cars
Some subjects asked: How fast were the cars going when they smashed into each other?
Others asked: How fast were the cars going when they hit each other?
Eye Witness Testimony
Scripts—type of schem
—Mental organization of events in time
—Example of a classroom script. Come into class, sit down, talk to friends, bell rings, instructor begins to speak, take notes, bell rings again, leave class etc.
Recall not an exact replica of original events
Recall a construction built and rebuilt from various sources
Often fit memories into existing beliefs or schemas
Schema—mental representation of an object, scene or event
Encoding Failure
leads to forgetting
Retroactive Interference
When NEW memory interferes with remembering old information
Proactive interference
When an OLD memory interferes with remembering NEW information
ex. where u parked your car last week interfering with remembering where u parked your car today
Biological basis of Memory
Karl Lashley searched for a localized memory trace or engram
Found that maze-learning in rats was distributed throughout the brain
Richard Thompson found that emory for simple classical conditioned responses was localized (in the cerebellum)
Aplysia—a sea snail was used to study how memories can change neurons
Amnesia—severe memory loss
Retrograde amnesia—inability to remember past episodic information; common after head injury; need for consolidation
Anterograde amnesia—inability to form new memories; related to hippocampus damage
Three memory stores: Sensory Memory, Working (Short-Term) Memory, Long-Term Memory.
Sensory Memory:
Types: Iconic (visual) and Echoic (auditory; may last longer);
Forms automatically without attention; attention needed to transfer to working memory.
Short-Term Memory:
Function: conscious processing of information; limited to 7±2 items; duration ~30 seconds.
Chunking: grouping small bits of information to expand memory load.
ex. 945 654 889
Long-Term Memory:
Function: organizes and stores information(passive); unlimited capacity; some consider duration permanent.
Key processes: Encoding (movement from working to long-term) and Retrieval (longterm back to working memory).
Types: Procedural (motor skills), Implicit (non-declarative; happens automatically).
Forgetting:
Can occur at any stage; includes Tip of the Tongue phenomenon.
Measures of Retrieval: Recall, Cued Recall, Recognition; Serial Position Effect(
The Forgetting Curve: Ebbinghaus’ early studies on forgetting.
Reasons: Encoding failure, decay, interference (retroactive and proactive), motivated forgetting (suppression and repression).
Loftus Experiment:
Showed how wording affects memory recall; relevant in eyewitness testimony.
Schemas: Mental organization of events (e.g., classroom scripts); recall is reconstructive, influenced by existing