Setting Up and Scaling an E-commerce Store for Exports

Setting Up an E-commerce Store

Introduction

  • The session will focus on creating a new e-commerce store, product listing, and store setup using an e-commerce platform.

Store Creation

  • A new store is created on the platform with the business name "Handicraft e com exports dot com" and India as the country.

  • Features of the e-commerce tool are introduced via the dashboard.

Orders

  • The "Orders" section displays the status of orders, including pending, accepted, shipped, and delivered.

Delivery

  • In the "Delivery" section, a delivery partner can be set up with warehouse contact details and address information.

Products

  • The "Products" section is divided into three categories: all products, categories, and inventory.

Analytics

  • The "Analytics" section shows the e-commerce store's analytics, including sales and traffic.

    • Traffic analytics display the number of visitors to the website daily.

    • Since the store is newly created, initial values are zero, but data can be filtered by date (today, lifetime, last week).

Payouts

  • The "Payouts" section allows setting up a payment gateway.

Discount Coupons

  • Discount coupons can be created for customers to use.

Audience Customization

  • Customers can be added and customized in the audience section.

Appearance

  • The "Appearance" section offers different themes that can be set up for the store.

    • Example: A theme specifically designed for pet-related e-commerce.

Plugins

  • Various plugins are available (86 in total), including SEO plugins for website and product search engine optimization.

    • Examples of plugins: Preview e-commerce marketing, Intercom live chat, Drift live chat, Facebook pixel, Google Analytics, and trusted badges.

    • Plugins for marketing, SEO, and product listing are offered.

Product Listing

  • Focus on product listing and preparing the website.

Categories

  • Creating a new category: "Handmade bags."

  • Category settings include category name, image, and other elements.

Adding Products

  • Adding a new product under the "Handmade bags" category.

  • Product name: "Handmade laptop sleeves for wholesalers."

  • Price is set to 500 rupees.

  • An AI tool generates a product description based on the product name and title.

  • Product images and videos can be added.

Product Preview

  • Previewing the listed product on the website.

  • Badges are used to enhance the product's appearance on the website.

Product Details and Discounted Prices

  • Updating the discounted price to 400 rupees, resulting in a 20\% discount being displayed.

Product Variance

  • Variants include different sizes and colors for the same product.

  • Updating variants for the listed product, focusing on quantity.

    • Variants: Sample (1 unit), 100 units, 500 units, 1000 units.

  • Prices for different quantities are set (e.g., sample at 500 rupees).

  • Discounted prices are applied to the quantity variants.

    • Sample remains at 500 rupees.

    • 100 units: 45,000 rupees (10\% off).

    • 500 units: 175,000 rupees (30\% off).

    • 1000 units: 200,000 rupees (60\% off).

Updating Product Images

  • Multiple images are added for the same product to showcase different designs.

Appearance and Themes

  • Changing the theme of the website to "Oxford."

  • The new theme enhances the visual appeal and accessibility of the website.

Color Combinations As Variants

  • Instead of quantity, variants can represent different color combinations.

  • Images are updated to reflect the color variations.

  • Clicking on a specific color variant displays the corresponding image.

Search Engine Optimization (SEO)

  • Importance of SEO for product visibility on Google.

  • SEO helps products appear at the top of Google search results.

  • Generating a title and meta description for SEO purposes.

Google Search Preview

  • The Google search preview shows the product title, description, and image.

    • It includes a product title, meta description, permalink, and product image.

Multiple Categories and Products

  • Multiple categories and products can be listed on the website.

  • Adding more products to the "Handmade bags" category.

Website Settings

  • Website settings include the store name, payment gateway setup, and checkout options.

  • The status of the e-commerce website is live.

Payment Gateway

  • Payment gateway options include Razorpay, cash free payments, and cash on delivery.

Checkout Page

  • The checkout page allows customization of information to be collected from customers (name, email, address, etc.).

Delivery and Warehousing

  • Warehouse information can be added for delivery purposes.

  • Delivery partners such as Shiprocket can be integrated.

  • Delivery charges can be fixed or variable.

  • Returns and taxes (GST) can be set up.

Website SEO

  • SEO for the entire website, not just individual products, is crucial.

  • Home page title and meta description for website SEO.

Language Settings

  • Different languages can be set up for different countries to improve accessibility.

Support and Social Profiles

  • Support email ID and phone number settings.

  • Social profile URLs can be added (Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest).

Additional Categories and Subcategories

  • Adding new categories (e.g., "Wooden products").

  • Creating subcategories within main categories (e.g., "Wooden kitchenwares" under "Wooden products").

Inventory Management

  • Inventory section displays product quantities and prices.

Store Beautification

  • Various appearance settings, themes, menus, and blogs can enhance the e-commerce store.

  • Media, including videos, can be added.

E-commerce Based Export Business

Overview

  • The focus is on creating an e-commerce store for wholesale business, specifically handmade laptop sleeves for wholesalers.

Summary by Sumit

  • Key elements for e-commerce include bulk order capacity and advance payment.

  • Having your own e-commerce store allows for direct orders and payments.

Review of Sessions

  • Embracing the understanding of e-commerce-based export business is crucial.

Addressing Queries

  • Clarification that the three-day program focused on export information, covering best-selling products and methods to extract databases.

  • Supplier database is part of a business program.

Addressing Misinformation

  • Clarification that the speaker is the chairman of the Indian Institute of E-commerce.

  • Request to avoid spreading rumors and misinformation.

Changing Lives and Positive Impact

Personal Promise

  • Committing to change the lives of people and improve GDP per capita.

  • Emphasizing the importance of hard work, ethical business practices, and supporting artisans.

Mission

  • Taking care of the country, making money, and supporting meaningful initiatives.

Purpose of Exports

  • Artisans should benefit from exports, not just big export houses.

Value Chain Creation

  • Creating a direct connection between artisans and foreign buyers.

Product Demand

  • Demand for sustainable, eco-friendly, cultural products that are toxin-free.

Addressing Accusations

  • Responding to irrelevant comments about the speaker's background and accreditation.

  • Reiterating that the program is about learning and supporting a meaningful initiative.

Profitable Business Opportunities

  • Highlighting the profitability of absolute oils and essential oils.

Artisans and Techniques

  • Artisans in Kanoj use old-fashioned, handcrafted techniques to create perfumes.

  • Foreigners profit immensely by selling these high-quality products at premium rates.

Expedition for Sourcing Products

  • Traveling to different locations, including Lucknow and Badohi, to source unique products.

Merchant Exporter Model

  • The merchant exporter model is presented as the easiest way to start.

  • Building trust and relationships with artisans is crucial.

Ready-Made Solutions

  • Offering a plug-and-play solution for getting into the export business through the Heartful Craft initiative.

Digital Marketing Training

  • Providing a free course on running Facebook ads for lead generation.

  • Digital marketing is essential for attracting international buyers.

Partnerships and Support

  • Highlighting the association with Heartful Craft and its mission.

Marketplaces and Profitability

Marketplace Opportunities

  • Using marketplaces to generate inquiries and close deals.

Profit Margins

  • Estimating potential profits from exporting products like cotton gilded laptop sleeves.

Mentorship and Support

  • Offering mentorship and support to help artisans make money through exports.

Export Education and Initiatives

Educational Programs

  • Offering courses and programs for learning about export and digital marketing.

  • Focus on digital marketing for targeted advertisement to attract international buyers.

Lead Generation and Closing

  • Emphasis on lead generation, B2B lead closing, and deal support.

Comprehensive Support System

  • Providing a website, domain name, supplier products, catalogs, marketing videos, supplier deals, and company support.

Learn and Earn Program

  • Offering a 'Learn and Earn' program with a plug-in to export business opportunity.

  • Inclusion of buyers' database and marketing support.

Program Costs and Financing

  • Costs associated with the 'Learn and Earn' program and financing options.

Practical Training and Engagement

  • 12 live sessions in June offering practical understanding of export business.

Company Structure

  • Highlighting the company as a Private Limited company for better security.

Team and Community

  • Emphasis on working as a team and a family.

Product Expansion and Cultural Focus

GI Tagged Products

  • Adding GI-tagged products from Kanuj (perfumes).

  • Including Lucknow's Chicken Curry, Kalam Curry, and Jardodri products.

Supporting Local Artisans

  • Helping hardworking artisans in Badohi by exporting handmade carpets.

Indian Heritage

  • Focusing on India's cultural and heritage products for the global market.

Social Impact

  • Exporting products that create a significant social impact in people's lives.

Addressing Questions and Queries

Quilted Tote Bags

  • Quilted tote bags are described as a best-selling product.

Team Members and Support

  • Introducing team members for support and guidance.

Meaningful Commerce

  • Supporting Praveen Parikhi and his contributions.

Joining the Initiative Discussions

Ongoing Discussions and Learning

  • Opportunity to join discussions and continue learning.

    • Praveen Parikh provides insight to essential oils and is located in Dubai.

Personal Stories

  • Sharing personal story and connecting with people in IT and sales backgrounds.

  • Explaining the Plug and Play system for export business.

Business Advice

  • Summet emphasizes that as long as one takes genuine advice and is passionate success one can be successful. 12 meetings will be attended. Feedback sessions will be held over the coming weeks to provide further assistance.

Open Questions

*One attendee aks why Summet shares business information with others.

  • Summet states that providing meaningful crafts for others is more important than making money.

Bihari Connection

*Bihar is famous for a product called "Makana".

Contact and Future Purpose

*Summet provides details of contact for the program for further assistance.

Conclusion Comments

  • Life expesnses are expensive and family children proud about export in India is very meaningful . The true meaining of this business for making money and enjoying success with artisans etc.

Program Contact Details

A WhatsApp group will be created for everyone on today's session. More questions and queries can be taken after the next group session when the queries can be taken over WhatsApp etc.