11

b

c

a

  1. c

  2. d

  3. e

  4. a

  5. b

  1. 3 and 7

  2. 2 and 6

  3. 8 and 1

  4. 5 and 4

C

e

  • purpose of targeting: select primary target market

  • perceptual vs positioning map

    • perspectual map - visualizes customer brand perceptions

    • perception

    • positioning map - shows your intended position