facebook part 1 ends at

Overview of Facebook Ads

  • Objective: Fill the funnel with highly qualified prospects

  • Encouragement to take breaks or rewatch for understanding

Lesson Structure

  • Setting up your Facebook Business Manager

  • Setting up your Ad Account

  • Installing the Facebook Pixel

  • Integrating Calendly with Facebook

  • Creating Custom Conversions

  • Creating Custom Audiences

  • Creating Lookalike Audiences

  • Setting up your Ads Dashboard

  • Basics of Targeting

  • Split Testing Basics

  • Cold Ads and Retargeting Ads

  • Ad Launch Walk-through

  • Facebook Ads Compliance

Setting Up Your Business Manager

  • Go to business.facebook.com

  • Log in to your Facebook account first for ease of access

  • If no business manager exists, create one:

    • Click "Create Business"

    • Fill out required information

  • Click on "Business Settings" after logging in

    • Complete necessary information to ensure integrity and compliance

  • Under Accounts, add your Pages, ensuring you have both Facebook and Instagram connected

  • Go to Security Center: Enable two-factor authentication for enhanced security

  • Complete the Business Info by entering accurate details about your business

Setting Up Your Ad Account

  • Access the Business Settings and click on "Ad Accounts"

  • If no Ad Accounts exist, click "Add" and then "Create New Ad Account"; this will involve payment method input

  • Ensure your Ad Account is active and ready for future ads

Installing the Facebook Pixel

  • Purpose: To track user activity on your ClickFunnels pages

  • Navigate to Events Manager in Business Tools

  • Verify you have the correct Business Manager selected

  • Select your ad account ID to find your specific Pixel

  • Install code manually for tracking:

    • Copy the Pixel code provided

    • Open ClickFunnels, navigate to settings, and paste the Pixel code in the head tracking code box

    • Save and update settings to finalize installation

Integrating Calendly with Facebook

  • Log into Calendly and navigate to Integrations

  • Select Facebook Pixel and set up integration

    • Enter your Facebook Pixel ID (found in Events Manager) to track bookings from Calendly

Creating Custom Conversions

  • Track critical events:

    • Registrations (when someone enters email for training video)

    • Booked Calls

  • Use Events Manager to set up custom conversions:

    • "Create Custom Conversion" for each event and define URL traffic rules

    • Example URL: go.getbookkeepingclients.com/training for registration

Creating Custom Audiences

  • Purpose: To target segments of people based on their actions

  • Create three distinct custom audiences:

    1. Registrations within the last 30 days

    2. Registrations within the last 180 days

    3. Booked calls in the last 180 days

  • Custom audiences are created through Business Tools by selecting audience type and defining parameters based on pixel data

Creating Lookalike Audiences

  • Lookalike audiences are based on the characteristics of your custom audiences, aiming to find new prospects with similar traits

  • Two needed:

    1. Lookalike audience for registrations from the last 180 days

    2. Lookalike audience for booked calls from the last 180 days

  • When creating, define the audience source and size, keeping it at 1% for accuracy

Setting Up Your Ads Dashboard

  • Central hub for ad management

  • Ensure all elements (pixel, custom conversions, audiences) are in place before launching ads

Compliance and Best Practices

  • Follow Facebook's ad compliance regulations and guidelines to maintain account standing and effectiveness

  • Use insights from your custom conversions and audiences to optimize ad spending and targeting strategies further.