D

Persuasive Language Techniques

Ethos (credibility)-

  • an appeal to authority and credibility (trustworthiness)

    • reliable character or credibility of the speaker/writer, or the credibility of the argument.

Pathos (emotions)-

  • an appeal to the emotions of the audience

    • an emotional response in the audience/reader

Logos (logic)-

  • an appeal to logic or reason

    • ‘prove’ an argument