Persuasive Language Techniques

Ethos (credibility)-

• an appeal to authority and credibility (trustworthiness)

  • reliable character or credibility of the speaker/writer, or the credibility of the argument.

Pathos (emotions)-

• an appeal to the emotions of the audience

  • an emotional response in the audience/reader

Logos (logic)-

• an appeal to logic or reason

  • ‘prove’ an argument