Investing in stocks
Common stock
Good investing practices
know something about the company before investing in that company
Financial Statements/prospectuses
gather information to evaluate a potential investment in a stock
learn what the information you gather means
are sales increasing?
is net income increasing over time?
are earnings per share (EPS) increasing over time?
“The psychology of stock investing”
Why corperations issue common stock
raise money for start up costs and help pay for expansion and their ongoing buisness activities
they dont have to repay the money that a stockholder pays for the stock
naked clothing firm
Classifications of stock
blue chip (dow jones 30)
cyclical
defensive
growth
income
large cap,mid cap, small cap, micro cap
size of the firm
penny stock
“cap” = market capitilization = share price x shares outstanding
Market value → stock price x number of shares
some numerical measures that help influence investimate decisions
why corperation earnings are important
they play a major part in the increase or decrease in the price of a stock
EPS are the corperations after tax earnings divided by the number of outstanding shares of common stock. an increase in EPS is generally a healthy sign
price earnings ratio: is the price per shqare divided by the earnings per share
how much are you willing to pay for every 1 dollar profit that the company makes
you cannot have a negative P/E ratio
Beta:
measures a stocks votality compared to the overall market (S&P500) in other words market risk
by definition the market has a beta=1
ex → the beta of XYZ = 1.7
total return=dividends+capital gains (buy low and sell high)
Investigate theories
fundamental Analysis (top down aproach)
based on the assumption that a stock’s intristic or real value is determined by the company’s future earnings
fundamental analysts consider:
financial strength of the company and leadership
type of industry and competitors
new product development
economic growth
buying and selling stocks
Primary market
a market where an investor purchases financial securities through an investment bank from the issuer of those securities
an investment bank is a finantial firm that assists corperations in raising funds usually by helping to sell new security issues for example goldman sachs
An IPO occurswhen aq corperation sells stock to the general public
Secondary market for stocks: exchanges
a marketplace where member brokers who represent investors meet to buy and sell securities
the securities sold at an exchange must be listed or accepted for trading at the exchange
New York Stock Echange (NYSE) and NASDAQ
Long term techniques
buy and hold (through 401k or IRA)
dollar cowst averaging
see example with J&J
direct investimate and dividend reinvestimate plans (DRIPS)
thats an optiion when you buy stocks
Short term techniques
day trading
buying stock on margin (barrowing money)
selling short (borrowing stock)
trading options