Representation (complete)
Seventeen Going Under constructs a version of reality (real locations and characters) — the paradigmatic choices of visual and technical codes work together to convey a point of view about social issues including inequality.
Fender refuses to accept the certain areas of society are frequently misrepresented/ under
→ representations are challenging raising awareness of struggling areas of society in need of support and recognition.
Fenders music is very anchored in his sense of belonging to a particular place and community — rep of North Shields conveys message about people who live there
→ including a stereotypical working class street and a social block juxtaposed with evocative shots of the coast
observations of working class life are a significant element of his music
Destructive effects of poverty are illustrated here with references to his mother, her struggles with debt and his own younger feelings of responsibility and powerlessness
Representations of masculinity
toxic masculinity of Fenders 17 year old self is in subject of his recent introspection — shown in the bullying and violence of his youth and the idea that boys must be tough
He uses his songs to construct the representation of gender in the music video to confront his emotions and as an outlet of expression
Narrative of the music video demonstrates how representations are affected by social and cultural contexts
David Gauntlett ( identity theory) Fender re defines masculinity and challenges the notions of toxic masculinity and its effects — doing so he offers a more complex representation of what it means to be male
→ in modern society — he offers a more diverse representation in which identities can be constructed
Representations of youth
music video illustrates issues relating to young people — particularly in underprivileged to young people including poverty, violence and drugs
Through his own experience he effectively articulates the emotions of young working class men and women who may feel trapped by their lives and environment
Stuart Hall — stereotypes can misrepresent individuals from these groups and reinforce audience perceptions and assumptions
Representations invoke discourses and ideologies
Sam fender is politically outspoken, understanding how dominant groups in society control what is produced — how representations are constructed and the harmful effects of reinforcing regional and gender stereotypes
The music video serves both to amplify the lyrics and t position the audience to engage with the issues — e.g mental health problems, empathy with the characters and their situations