Topic 4a Design Thinking_Demand

Topic Overview

• Title: Toolkit for Innovation & Entrepreneurs (Demand Side)

• Presented by: Dr. Edmond Yeung

• Department: Management and Marketing

Inspirational Quote

• Elon Musk: "Failure is an option here. If things are not failing, you are not innovating enough."

Agenda

• Introduction to Design Thinking: An overview of the framework and practical techniques.

• Empathy Map: A tool to identify customer needs and real-life business/social challenges.

Video Presentation

• Video One: Focuses on the concept of Design Thinking.

Concept Check Questions

1. What is Design Thinking? A methodology focused on understanding user needs to foster innovation.

2. Common Framework of Design Thinking: Identify which specific framework is prevalent in discussions on this topic.

3. Techniques for Startups: Recall the two techniques useful for startup founders or business transformation:

   • Empathy Map

   • Lean Canvas

Understanding Design Thinking

• Definition: A human-centered approach to problem-solving and improvement.

• Uses: Primarily for driving business innovations or transformations.

Empathy Map

• Case Study: PillPack

• Purpose: Helps businesses understand customer experiences and identify pain points.

Practical Activity

• Task: Imagining as a company employee or customer, utilize the Empathy Map template to outline perceived problems.

  • Time Allocation:

    • Brainstorming/Data Search: 5 minutes

    • Fill in Empathy Map Template: 5 minutes

    • Sharing/Discussion: 3 minutes.

Key Takeaway

• Framework and Tools: Design Thinking is a popular method for Entrepreneurship and Innovation.

• Experience Gained: First-hand understanding of customer experiences, pain points, and expectations through practical tools.

The Challenge Process

• Stages of Challenge: Discover, Define, Develop, Deliver.

• Model Used: Double Diamond Model for structured problem-solving.

Closing Remarks

• Conclusion: Hopeful sentiment about the usefulness of this seminar.