Strategic Plan Notes 2019-2030

STRATEGIC PLAN 2019-2030

MISSION

  • Creating memorable experiences for everyone - Challenging expectations.

VISION

  • Objective: Achieve world-class status by 2030 (like Champions League, NFL, etc.).
  • Goals:
    • Most representative audience and staff in UK museums.
    • Engage over 10 million people annually:
    • 4 million visitors.
    • 6 million via digital outreach, exhibitions, and events.
    • Generate over £50,000 daily through commercial activities.
    • Ensure all schools in Liverpool City Region visit museums annually.
    • Recognized leader in cultural and economic growth in the North of England.

AIMS

  1. Be More Representative:
    • Ensure audiences and staff reflect community diversity.
  2. Be More Self-Sufficient:
    • Transform business model and maximize digital revenue.
  3. Provide Memorable Experiences:
    • High-standard exhibits and public spaces.
  4. Partner and Influence:
    • Collaborate with diverse partners to enhance cultural impact.
  5. Engage and Empower:
    • Foster an organizational culture of inclusion, respect, and empowerment.

INDIVIDUAL MUSEUMS

International Slavery Museum
  • Focus: Story of transatlantic slavery and legacy; first modern slavery collection; education and campaigning.
  • Goals by 2030: Attract 500,000 visitors annually.
  • Key Features:
    • Main entrance in Dr. Martin Luther King Jr building, improves accessibility.
    • Community-focused educational programs and exhibitions.
    • Collaborations with various organizations for awareness campaigns.
Lady Lever Art Gallery
  • Location: Port Sunlight; houses significant art collection.
  • Goals by 2030: Attract 300,000 visitors annually.
  • Vision: Create engaging, educational, technology-enhanced spaces fostering creativity.
  • Special Initiatives: Community exhibitions and events alongside high-quality permanent collections.
Maritime Museum Liverpool
  • Focus: Liverpool's maritime history and its global significance.
  • Goals by 2030: Attract 900,000 visitors annually.
  • Key Features:
    • Development of new interactive spaces and exhibitions about global migration.
    • Enhance visitor experiences through partnerships with local cultural organizations.
Museum of Liverpool
  • Focus: City's diverse history through community engagement.
  • Goals by 2030: Attract 900,000 visitors annually; create emotional connections with local communities.
  • Unique Offerings: House of Memories project for dementia awareness and education.
Sudley House
  • Unique Position: Home to a notable art collection from the Holt family.
  • Goals by 2030: Attract 66,500 visitors annually.
  • Visitor Engagement: Interactive family-focused areas and improvements to the visitor experience.
Walker Art Gallery
  • Distinction: Premier art gallery outside London.
  • Goals by 2030: Attract 500,000 visitors annually; diversity-focused programming.
  • Visitor Experience: Enhanced community engagement, refurbished galleries, and high-profile exhibitions.
World Museum
  • Focus: Exploration of natural and human worlds; educational and impactful engagement.
  • Goals by 2030: Attract 900,000 visitors annually.
  • Future Development Plans: Upgrades to facilitate interactive learning and exhibitions.
House of Memories
  • Focus: Leading elder care education and cultural intervention initiatives.
  • Goals by 2030: Engage 40,000 people annually; expand research and partnerships.
  • Innovative Initiatives: Create a cultural hub for elderly engagement and support, and develop a training program for caregivers.

CONCLUSION

  • To realize the 2030 vision, key strategies involve improving inclusivity, technological integration, enhancing visitor engagement, and maximizing community collaboration across all museums in the National Museums Liverpool portfolio.