issues and debates summary
gender bias
universality: conclusions drawn can be applied to everyone regardless of time or culture
alpha bias: differences between men and women are exaggerated (e.g. Freud’s theory)
beta bias: differences between men and women are underestimated (e.g. fight/flight)
androcentrism: male-centred views (behaviour is judged to male standard - women often seen as abnormal)
culture bias
cultural bias: interpreting all phenomena based on one culture (ignores cultural differences)
ethnocentrism: one cultural group being viewed as superior